How to do Facebook UID screening process? 5 steps to achieve data cleaning and targeted marketing
Facebook UID filtering is an important link connecting user identification, data cleaning and marketing reach. It is not only suitable for accurately finding people, but also suitable for enterprises to build their own data labeling system, clean customer databases, and classify user levels. Through Facebook UID filtering, companies can turn originally chaotic social media data into clearly structured, actionable, and deliverable marketing resources. Especially in cross-border business, joint screening with the number detection platform will greatly improve social media operation efficiency and conversion capabilities.
Step one: clarify Origin and purpose of Facebook UID
start any Before filtering Facebook UID, you first need to know what the source of your UID data is and what tasks you plan to use it to complete. The UID source can be private messages on the homepage, ad comments, community members, likes and forwarding users, or it can be automatically collected from third-party tools or forms. Uses include targeted advertising, customer identity comparison, message push, account screening, etc.
For example, a health supplement brand that specializes in European and American users collected information by crawling advertising comments.10,000 Facebook UIDs. Their goal is to filter out real active users and find out whether these people are also present in their own WhatsApp database. This requires moving to the next step: data cleaning and structuring.
Step 2: Import Facebook UID to the filtering system for structure verification
The Facebook UID itself is just a string of numbers, but if it is to be matched to multiple fields or exported for serving, it must have a standard structure. The Digital Planet number screening and detection platform supports uploading UID in combination with fields such as mobile phone number, country, channel source, etc. The platform will automatically identify non-standard fields, duplicate UIDs, and missing data rows, and mark them for processing.
if your UID data is scattered in multiple forms and Excel files. It is recommended to unify the field naming format before uploading, such as UID, phone, country, etc., to avoid system recognition errors. At the same time, ensure that the UID is in numeric format and remove invalid characters such as spaces and symbols.
A certain brand once The UID was named "Customer Number", which caused the data to be unrecognizable. After sorting and uniformly changing it to "UID" for uploading, the entire detection process completed the verification of 100,000 pieces of data in less than 5 minutes.
Step 3: Matching number screening and detection to identify real active users
The core goal of Facebook UID screening is to "find valuable users", and "valuable" often depends on whether the user actually exists, whether the contact information is valid, and whether the account is active. This requires linkage with the number detection system.
Through the Digital Planet platform, users can The UID, associated mobile phone number, and email are imported at the same time. The platform will detect whether each number is online, whether it is an empty number, whether it is a risk segment, and returns an activity label. Combined with UID data, you can accurately know which users are worth investing in advertising, SMS or private message communication.
An education and training company screenedThere are 50,000 Facebook UIDs, but after platform testing, it was found that less than half of them were valid numbers. In the end, they only selected 20,000 highly active users as remarketing targets, and the ad conversion rate increased from the original 2.3% to 6.8%.
Step 4: Group export to form a deliverable data package
After completing the detection, the platform will UID filtering results are classified by status and allow users to export according to labels, such as "users that can be served", "users who need to be verified", "high-risk users", etc. Enterprises can use different data packages for different channels according to their business types: SMS, WhatsApp, Meta advertising, private message invitations, etc.
The Digital Planet platform supports packaging exported data into a standard format, with fields including UID, mobile phone number, status, label, country, etc., to facilitate enterprises to directly access the sending system or advertising platform. With historical detection records, enterprises can also compare changes in user data at different stages and continuously optimize screening strategies.
Step 5: Build a targeted marketing strategy based on filtered data
With clean, layered With Facebook UID data, companies can make precise marketing designs around this data. For example, in the first round, promotional information is sent to active users, in the second round, guidance content is pushed to potential users, and in the last round, unresponsive users are removed from the list or cold-started before delivery.
A brand passed UID screening built three groups of user pools and designed three types of WhatsApp message content, achieving an increase in user interaction rate of more than 20% within a week. The key is: screening is not the end point, but the basis for marketing strategy design.
Using the Digital Planet platform, companies can not only complete The initial screening of Facebook UID can also make refined group combinations through historical active tags, country distinction, number status and other factors. These combinations will determine whether your subsequent marketing efforts are efficient, cost-effective, and sustainable.
Facebook UID filtering is not a technical move, but a business strategy
many people will UID screening is understood as data sorting, but in fact it is closer to "user investment decision-making". Who is worthy of being reached, who is put aside temporarily, and who is the core customer? Behind these judgments is the integration and analysis ability of UID, behavioral data, and number data.
Digital Planet number screening and detection platform is exactly the connection A bridge between Facebook UIDs and operational actions. It not only provides detection capabilities, but also provides standardized processes, tag management and data update mechanisms to help companies form long-term competitiveness in social media operations.
when you next collect When using Facebook UID, don’t rush to import the advertising backend or mass messaging system. Go through the professional screening process first, which may help you screen out real golden users, save budget, improve conversions, and achieve higher returns with the same reach cost.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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