Screen out 20,000 high-quality users from 200,000 TG accounts: Complete method for TG high-quality screening materials

existIn the field of Telegram marketing, many teams will go through a stage:We have a lot of account data in our hands, but not many users can actually interact and convert.

It seems 200,000 user data, but truly active, real, and valuable users may only account for a small part of them. If used directly without screening, it will easily lead to increasing promotion costs, but the actual effect is not ideal.

In an actual data test, we tested 200,000 TG accountsFiltered and finally only retained 20,000 high-quality users. Although the number has decreased90%, but the marketing conversion rate has increased significantly.

This is exactly TG high quality screening material The core meaning of:Reduce invalid data and improve user quality.This article will completely dismantle theScreening out 200,000 high-quality users from 200,000 accountsthe actual process.

one,The real situation of 200,000 TG account data

in manyIn TG data packages, the number of accounts is often very large. On the surface, 200,000 accounts seem to be a huge traffic resource.

However, in actual testing, these accounts often have obvious quality differences.

For example:

Some accounts are no longer available, are empty or have been canceled.

There are also some accounts that exist but have been inactive for a long time.

In addition, some accounts are zombie accounts registered in batches, with almost no real interaction.

On this 200,000 accounts After initial detection, the data was quickly compressed.

The first thing to be filtered out are invalid accounts, such as empty accounts and banned accounts. Then there are accounts that have been inactive for a long time. Finally, filter through activity and interactive behavior to retain users who are truly valuable.

What's left in the end 20,000 users, is truly high-quality data.

2. High quality5 Core Criteria for TG Users

In the process of screening materials, multiple indicators are usually referenced to judge whether the user is of high quality. Comprehensive industry experience, high qualityTG users usually have the following5 features.

Recently active for a short period of time

Quality users typically log in regularlyTG. If an account is still online in the past few days, it means that the user is still using the platform.

In contrast, it is difficult to interact with accounts that have not been logged in for a long time.

Group participation is high

One of the biggest features of TG is the group ecology.

Active users typically belong to multiple groups and occasionally participate in discussions. Even if you don't speak frequently, you will still read group messages.

Therefore, group participation is an important indicator for judging user quality.

Channel subscription behavior

TG channel is an important channel for users to obtain information.

High-quality users often subscribe to multiple channels, such as news channels, industry channels, or interest-based channels. This behavior indicates that the user is continuing to useTG gets information.

Stable account status

High-quality user accounts are usually very stable and will not experience frequent abnormalities.

For example, you will not be banned or logged out suddenly.

Stable accounts are very important for long-term operating projects.

real social relationships

Real users usually have contacts or social relationships, such as joining multiple groups or interacting with other users.

Zombie accounts often lack these social relationships.

Through social network analysis, the authenticity of the account can be further identified.

three,The actual process of screening 200,000 accounts

In actual operation, processing 200,000 account data There are usually several steps to follow.

The first step is to import the original account data.

This data may come from group membership lists, historical user data, or other sources.

The second step is to check the account status.

Through detection, you can filter out empty accounts, banned accounts, and non-existent accounts.

The third step is to conduct activity screening.

For example, filter recent Online within 7 days of users.

The fourth step is to detect interactive behavior.

Including group participation, channel subscription behavior, etc.

The last step is to classify the tags according to the needs, such as country, interest or industry field.

Through this series of steps, originally 200,000 accounts will eventually be compressed to 20,000 high-quality users.

4. The actual value of high-quality user data

Although the amount of data after filtering is significantly reduced, the quality is greatly improved.

In actual marketing tests, it was found that when using high-quality user data for promotion:

The message reading rate has increased significantly.

Group join rates are higher.

Increased frequency of user interactions.

Many teams have even improved their promotion results after using high-quality screening data. 2 to 3 times.

Therefore, inIn TG marketing,User quality is far more important than user quantity.

5. The role of automated screening tools

When the data scale reaches Hundreds of thousands of accounts At this time, manual screening is almost an impossible task.

At this time, most teams will choose to use an automated screening system.

Automated systems can often accomplish:

l Check account status in batches

l Automatically identify empty numbers

l Filter active users

l Classify user data

For example Digital planet screening system, just supportTG account status detection, high-quality user screening and batch data processing.

For first time users,Digital Planet currently provides a free trial screening test service. Before official use, you can import some accounts for testing to check the filtering effect. You can consult customer service for specific trial methods.

This way, teams can quickly understand data quality and develop more precise marketing strategies.

Conclusion

existToday, as competition for TG traffic becomes increasingly fierce, having a large amount of data does not necessarily mean success.

What really matters is:

Whether the data is of high quality.

at once 200,000 account screening case in the end, only 20,000 users are retained, but these users bring higher interaction and conversion rates.

Therefore, more and more teams are beginning to TG high quality screening material As a necessary step before promotion. By screening high-quality users, you can not only save marketing costs, but also make every promotion more accurate.

in the futureIn the TG marketing environment,Data quality will become an important factor in determining operational effectiveness.

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