Things to note when using Instagram tags

The benefits of using tags on Instagram are well known. Brands and cross-border e-commerce merchants are accustomed to using tags as one of the main means of attracting traffic.

For brands, labels are a double-edged sword that can be counterproductive if used incorrectly. While they can help fans and viewers better find content posted by your brand, too many tags can make your posts look like spam.

According to surveys, the acceptable number of labels is 11. Instagram can use up to 30 hashtags in a post, but the most common hashtags are best limited to each post.

In addition to the number of tags, the type of tags also needs attention:

Brand tags: Brand tags are generally brand names or product names, and are mainly used to increase brand awareness or deepen users' impression of the brand. Tracking these brand tags can help you understand the impact of social media marketing in expanding your brand’s reach.

Content Hashtags: Content hashtags are the most common way to increase engagement and reach. Hashtags are often directly related to the content a brand publishes.

Event hashtags: Event hashtags are generally used for ongoing brand marketing campaigns or brand promotions.

Hot topic tags: Hot topic tags mainly mark some popular trends or hot words with high traffic. If these trends are directly related to the brand, you can use the traffic of these tags to make the brand visible to more people.

adidas women is a classic example when it comes to using labels. The adidas women brand uses tags very sparingly, with an average of no more than 3 per post. They have achieved a good balance between brand tags and hot word tags, and they pay great attention to the accuracy of tag use. Keywords often accurately enter the specific classification of the brand.

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