Instagram Marketing-Influencer Marketing Analysis on Instagram Platform

In 2018, the monthly active users of the social media Instagram exceeded 1 billion, the number of daily active users was 500 million, and the Stories function had 400 million daily active users. 71% of U.S. merchants use Instagram as a marketing promotion tool, ranging from top luxury brands to daily products for ordinary people to eat, wear, live, and travel, or independent brands created by individuals.

Instagram is called “the largest internet celebrity incubator in history.” Through influencer promotion and product promotion, Instagram has become the most popular social media platform with high conversion rate for brand merchants. If you are engaged in cross-border e-commerce, gaming or applying overseas, you must make full use of Instagram to promote your brand.

Instagram is one of the overseas social media platforms. Many cross-border sellers do marketing on Instagram. Especially now that influencer marketing is very popular. Sellers also want to do influencer marketing on Instagram. So let’s first take a look at the analysis of influencer marketing on the Instagram platform.

1. User portrait

Instagram has more than 1 billion active users, and more than 70% of monthly active users are younger than 35 years old. In the United States, 72% of teenagers use Instagram. Data shows that nearly half of Instagram users prefer online shopping, compared to nearly 70% of Instagram users.

2. Brand exposure

There are nearly 25 million business accounts on Instagram, and more than 70% of American brands have created their own business accounts on Instagram.

Instagram influencers will follow and follow brand accounts, and fans will also follow the trends of brand accounts. Moreover, 75% of Instagram users will visit the brand’s website after reading a brand’s posts, which shows that Instagram can well demonstrate the brand’s advantages and achieve better brand exposure.

3. Advantages of Instagram celebrity marketing

Instagram’s conversion rate and interaction rate are very high. Most of Instagram’s users belong to young users, called Generation Z. Therefore, if these users can be converted into potential customers of the brand, it will bring very good repurchase rates and user activities to the brand.

Instagram, because of its way of posting, can provide a great showcase for visually appealing products, thereby motivating consumers to buy.

Instagram Story has a strong interaction rate and can directly display links outside the platform and directly guide users to click to visit.

4. Difficulties of Instagram celebrity marketing

In order to ensure the freshness of fans, Internet celebrity marketing posts must have a certain degree of creativity and visual beauty. Posts of poor quality will be difficult to attract users to click and purchase. When compared with videos, Instagram posts are easy to create and it’s hard to judge the quality of an internet celebrity’s creation.

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