Instagram Marketing-Instagram Platform Internet celebrity marketing analysis

In 2018, the monthly active users of Instagram on social media exceeded 1 billion, with 500 million daily active users and 400 million daily active users of Stories. 71% of American businesses use Instagram as a marketing and promotional method, from top luxury brands to daily products for people to eat, wear, live, and transportation, or independent brands created by individuals.

Instagram is known as the "largest online celebrity incubator in history." Through internet celebrity promotion and sales, Instagram has become the most popular social media platform with high conversion rates among brand merchants. If you are engaged in cross-border e-commerce, games or applications going overseas, you must make full use of Instagram to promote your brand.

As one of the overseas social media platforms, many cross-border sellers do marketing on Instagram, especially now that Internet celebrity marketing is very popular, sellers also want to do Internet celebrity marketing on Instagram. So let’s take a look at the Internet celebrity marketing analysis of the Instagram platform.

1. User portrait

Instagram active users have exceeded 1 billion, and more than 70% of monthly active users are less than 35 years old. In the United States, 72% of teenagers use it instagram. Data shows that nearly half of the data show that Instagram users prefer online shopping, rather than this data, nearly 70% of Instagram users.

2. Brand exposure

There are nearly 25 million business accounts on Instagram, and more than 70% of U.S. brands have created their own business accounts on Instagram.

Instagram Internet celebrities will follow and follow brand accounts, and fans will also follow brand accounts trends. Moreover, 75% of Instagrams will visit the brand's website after reading a brand's posts, which shows that Instagram can well showcase the brand's advantages and achieve better brand exposure.

3. Instagram Internet celebrity marketing advantages

Instagram has high conversion and interaction rates, and most of Instagram users are young users, called Gen Z. So if these users can be converted into potential customers of the brand, it will bring very good buyback rates and user activity to the brand.

Because of its posting method, Instagram can provide a very good display platform for visually attractive products, thereby stimulating consumers' desire to buy.

Instagram Story has a strong interaction rate and can directly display links outside the platform and directly guide users to click to access.

4. Difficulties in Instagram Internet Celebrity Marketing

In order to ensure the freshness of fans, online celebrity marketing posts must have a certain degree of creativity and visual beauty. Poor quality posts are difficult to attract users to click and purchase. If compared with videos, it is difficult to produce Instagram posts, and it is difficult to judge the quality of online celebrities’ creations.

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