How to accurately acquire customers on WhatsApp? Practical ideas for improving effective customer ratio

In cross-border business and overseas market expansion,WhatsApp has become one of the important channels for acquiring customers. However, many teams will encounter the same problem in actual operations: they have added a lot of accounts and contacted a lot of people, but not many customers have actually been converted. The core reason does not lie in choosing the wrong channel;Inaccurate customer acquisition, investing a lot of time and resources on low-value users.

1. WhyIt’s easy to acquire customers on WhatsApp with “high quantity but low quality”

WhatsApp has a low threshold and wide coverage, which is both an advantage and a source of problems. Many customer acquisition methods only solve the problem of "adding people", but do not solve the problem of "adding the right people".

Frequently asked questions include:

lThe number is real, but not the target customer

lUser registeredWhatsApp, but haven’t used it for a long time

lThe account exists, but there is almost no interaction

lThe user’s region, language, and spending power do not match

In this case, even if a large number of messages are sent every day, it is difficult to increase the response rate and conversion rate.

2. The first step to accurately acquire customers is to screen rather than send them.

Many people are used to sending in bulk first and then looking at the results. In fact, the order is just the opposite.The first step to accurately acquire customers is to complete the screening before sending., rather than waiting for the transmission to fail or no one to reply before retrying.

existWhen acquiring customers on WhatsApp, at least the following basic judgments must be completed:

lIs the number truly registered?WhatsApp

lWhether the account is available

lIs there any recent usage or online behavior?

lWhether there is basic possibility of interaction

Even if a number that does not meet these conditions is successfully sent, it will most likely not generate any value.

3. ImpactKey dimensions of WhatsApp customer acquisition quality

If you want to increase the proportion of effective customers, you need to start from multiple dimensions at the same time, rather than just looking at a single indicator.

1. Usage activity

Only accounts with recent usage behavior have the basis for communication. Accounts that do not log in or check messages for a long time should be eliminated first.

2. Region and language matching

Although WhatsApp is a global tool, usage habits vary greatly in different countries and regions. Completing regional screening before acquiring customers can significantly reduce communication costs.

3. Account status stability

Although some accounts exist, their functions have been restricted or there are abnormal risks. Even if such accounts can be reached in the short term, they are not suitable for long-term follow-up.

4. Behavior feedback ability

Whether you can reply, whether it is read, and whether there is interactive behavior directly determines the possibility of subsequent conversions.

4. Batch screening is a realistic choice to improve accuracy

When the scale of customer acquisition expands to thousands or tens of thousands of numbers, manual judgment is almost impossible. At this time, it is a more realistic and stable way to complete pre-screening with the help of professional platforms.

Provided by Digital PlanetWhatsApp account detection and screening capabilities can complete multi-dimensional filtering before acquiring customers, including whether the account is registered, whether it is available, whether it has recent active behavior, etc. In this way, by first eliminating obviously invalid and low-value accounts before entering the actual communication stage, the overall efficiency will be significantly improved.

compared toThe “casting a wide net” approach, this model of first screening and then reaching, is more suitable for long-term operations and large-scale customer acquisition.

5. Adjustment of operating rhythm after accurate customer acquisition

After completing the screening,WhatsApp’s focus on customer acquisition also needs to be adjusted simultaneously:

lFocus on interactive accounts

lControl the sending frequency of a single account to avoid triggering risk control

lContinuously optimize filtering conditions based on user feedback

lRegularly review account status to maintain list quality

When the customer acquisition process starts from"Send first and then view" has become "first screen and then send". The proportion of effective customers will naturally increase and the cost of customer acquisition will gradually decrease.

if you wish toWhatsApp completes account quality screening before acquiring customers to reduce invalid communication. You can passDigital Planet PlatformCarry out batch detection and filtering, and use limited energy on customers who are more likely to convert.

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