Practical Guide to Draining and Acquiring Customers on Telegram: Improving the Conversion Efficiency of Joining Groups and Private Chats

existThe two most common results of Telegram's efforts to attract traffic and attract customers are: one is that a lot of people join the group, but it quickly becomes a "dead group"; the other is that a lot of private messages are sent, but very few people actually reply. This doesn’t mean Telegram isn’t suitable for customer acquisition;There is a problem with the connection between traffic and conversion.

truly effectiveTelegram attracts traffic not just to bring people in, but to make them willing to continue interacting.

1. WhyIt’s easy to attract traffic to Telegram by “only entering but not transferring”

Telegram’s open mechanism makes it relatively easy to attract traffic, but it also brings about a natural problem: low user entry costs and even lower exit costs. If the traffic drainage method is slightly deviated, the following situations will occur:

lThe number of people in the group is growing rapidly, but there are very few people speaking.

lThe private message was delivered but no reply was received for a long time.

lUsers quickly become muted or even leave the group after joining the group

lIt looks like there is traffic, but actually there is no conversion value

The reason is mostly not insufficient traffic, butThe quality of the drainage object itself is unstable, plus the follow-up communication method is too extensive.

two,Three things you must think clearly before attracting traffic to Telegram

Before any practical operation, clarify three questions first to avoid a large number of ineffective actions.

1. Whether the traffic target is actually using Telegram

Many accounts exist on the surface, but have been offline for a long time or are only temporarily registered. Using this type of account as a traffic target is inherently difficult to produce results.

2. Are users “attracted” or “pushed in”?

Users who are attracted by content and needs are naturally more likely to convert; users who are forcibly drawn into the group and induced to join have poor retention and interaction.

3. Is there a clear next step after drainage?

If users don’t know what to do next after joining a group or receiving a private message, conversion will naturally not happen.

3. CommonThe actual effect difference of Telegram’s traffic diversion methods

From a practical perspective,Telegram’s traffic diversion methods are roughly divided into several categories, and the quality of accounts brought about by different methods varies greatly.

Group traffic

Driving traffic through public groups, topic groups, comment areas, etc. has a wide coverage, but the probability of mixing in cold accounts and low-intention users is also the highest. If no filtering is done, the quality of the group will decline rapidly.

Channel traffic

The channel is suitable for receiving content-based traffic, but users"Viewing" is the main focus, and the willingness to interact is low, so it is more suitable as a long-term cultivation channel.

Private chat traffic

Private chat has the highest conversion rate in theory, but it also has the highest requirements for account quality and communication methods. If the person you are privately chatting with is inactive, the effect will be very unstable.

Either way, you end up coming back to the same question:Is the traffic target worth continuing to communicate with?.

4. The key to improving conversion efficiency is"Screening before traffic diversion"

Many teams are accustomed to judging the effect after attracting traffic. In fact, the cost has already been incurred. A more efficient way is to complete a basic screening before attracting traffic.

existWhen attracting customers to Telegram, at least the following points should be made clear:

lDoes the account really exist?

lWhether it has recent active behavior

lIs it in an interactive state?

lIs there any abnormality or restriction risk?

When these conditions are unknown, diversion itself is a gamble on probability.

In practice, many teams will use Digital Planet toTelegram accounts are tested before traffic diversion, and which accounts are identified in advance as cold accounts, abnormal accounts, or low-active accounts, and then decide whether to include them in the diversion scope. This step can often significantly improve the overall conversion rate of subsequent private chats and group participation.

5. The transformation design after joining the group is more important than joining the group itself

Even if higher-quality users are successfully introduced, if the experience design after joining the group is insufficient, conversion will still fail.

A more reasonable idea of ​​group transformation should include:

lThere is a clear welcome message and behavioral guidance after joining the group.

lLet users know about this group"What problem can be solved?"

lDetermine users’ true intentions through light interaction

lAvoid selling as soon as you enter the group and reduce users’ defense

Joining the group itself is not an act of transformation, but the starting point of transformation.

6. Some of the easiest pitfalls in private chat conversion

The failure of Telegram private chat to attract traffic is often not because the words are not ruthless enough, but because the method is wrong.

Frequently asked questions include:

lTemplated content is too heavy and lacks a sense of scene

lThe pace of private chat is too fast and users have not yet established trust.

lContinuously sending messages to cold accounts wastes account weight

lThere is no distinction between user intention levels and one-size-fits-all follow-up

If the person you are chatting with privately is not active, no matter how good your words are, it will be difficult to be effective.

After checking the activity and status of the account through Digital Planet, you can then decide whether to enter the private chat process, which can avoid spending a lot of energy on accounts that rarely reply.

7. Driving traffic and acquiring customers is a"Iterable process"

matureTelegram’s attracting traffic and acquiring customers is not a one-time action, but a set of processes that can be optimized repeatedly:

lScreen accounts before diverting traffic

lControl the rhythm and method of traffic drainage

lAfter diversion, operate in layers based on behavior

lRegularly review account status and dynamically adjust strategies

When account quality, traffic drainage methods and conversion design form a closed loop,Telegram traffic will be truly stable.

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