Amazon Traffic Drainage - How sellers can drive traffic and promote new products on Amazon to get more exposure and traffic for new

Whenever an Amazon seller has a new product on the shelf, it can be a headache for the seller to get traffic and exposure for the new product. As long as the seller can do this, the more effective way is to advertise and increase the advertising budget. Although the advertising ACOS is very high, as long as it can attract traffic to the new product, the new product order will be successful. In fact, in addition to investing a lot of advertising costs to guide new products, the following methods can also be used.

1. Bundle sales
Bundle sellers hope to promote new products and mature products. Mature products have high sales and good traffic, and have a certain relationship with new products. For example, the new product is liquid foundation, which can be bundled with old concealer; the new product is diapers, which can be bundled with old baby wipes, etc. Then some appropriate discounts can be made in the bundled sales. Discount promotions and other promotions have a good drainage effect. The new product can also gain more exposure and increase product sales.

2. Use product A+ page comparison

The A+ page of the product displays the product to consumers through a combination of pictures, videos and text. Sellers can take advantage of the product A+ page feature to compare new and old products, especially when products are upgraded or replaced. This method is very effective. A + page comparison chart allows consumers to clearly see product optimization and improvements, discover the advantages of new products, increase consumer trust, and make it very easy to obtain traffic.

3. Newmodel related traffic

Newmodel related traffic. Products for sellers have been upgraded and improved. For example, the appearance of the product is similar, but only part of the structure of the product is changed, or the function Newmodel can be used when adjusting the function of the product, which is a new way. Sellers can use it with older products. If you set up a Newmodel in your listing, a link to the new product will appear below the old product details page. You can get old product traffic for new products, which is also a free traffic entrance.

4. Set up a new product section in the brand flagship store

This illustrates the importance of sellers having their own brand, including using Product A+ page which requires the seller to be a brand seller. After sellers have their own brand flagship store, they can create their own product columns. If the seller's brand develops a new product, it is very easy to use the product section of the brand flagship store to gain traffic. Moreover, it is private domain traffic, which is very accurate and can improve the conversion rate of products.

5. Do keyword advertising for brand flagship stores

Now that the seller has built the brand's flagship store, the seller's brand has a certain degree of influence and has accumulated a lot of brand fans. Therefore, at this time, the seller can take advantage of its own advantages and use the brand's flagship store and the keywords of the brand flagship store to attract traffic to its new products. With the keywords of the brand's flagship store to attract traffic, the traffic will be very large, and it will be easy to have new products.

The above are ways to attract traffic for new store sales. I hope it will be helpful to sellers when opening new stores.

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