Amazon Traffic Driving - How sellers should promote new products on Amazon to get more exposure and traffic for new products

Whenever Amazon sellers have new products on the shelves, it is a headache for sellers to get traffic and exposure for new products. As long as the seller can do this, the more effective way is to advertise and increase the advertising budget. Although advertising ACOS is very high, as long as it can attract traffic to new products, new product orders will be successful. In fact, in addition to investing a lot of advertising costs to guide new products, the following methods can be adopted.

1. Bundle sales
Bundle sellers hope to promote new products and mature products. The mature products have high sales and good traffic, which has a certain relationship with the new products. For example, the new product is liquid foundation, which can be bundled with old concealer; the new product is diapers, which can be bundled with old baby tissues, etc., and then some discounts are appropriately made in the bundled sales, discounts and promotions are very effective in drainage, and new products can also get more exposure and increase product sales.

2. Use product A+ page comparison

The A+ page of the product displays the product to consumers through the combination of pictures, videos and text. Sellers can use the functionality of the Product A+ page to compare new and old products, especially when the product is upgraded or replaced. This method is very effective. A + page comparison chart allows consumers to clearly see the optimization and improvement of products, discover the advantages of new products, increase consumers' trust, and easily obtain traffic.

3. Newmodel-related traffic

Newmodel-related traffic. Products suitable for sellers have been upgraded and improved. For example, the appearance of a product is similar, just changing part of the product's structure, or using the function Newmodel when adjusting the function of the product, which is a new way. Sellers can use it with old products. If you set up Newmodel in your listing, the link to the new product will appear below the old product details page. You can get old product traffic for new products, which is also a free traffic portal.

4. Set up a new product column in the brand flagship store

This shows the importance of the seller owning his own brand, including using Product A + page requires that the seller be a brand seller. After the seller has his own brand flagship store, he can establish his own product column. If the seller's brand develops a new product, it is very easy to get traffic using the product column of the brand's flagship store. And it is private domain traffic, which is very accurate and can improve product conversion rate.

5. Build keyword advertising for brand flagship store

Since the seller has built a brand flagship store, the seller's brand has a certain influence and has accumulated a lot of brand fans. So at this time, the seller can use his own advantages to use the keywords of the brand's flagship store and the brand's flagship store to attract new products. With the keywords of the brand's flagship store, the traffic will be huge, and it will be easy to have new products.

The above is a traffic diversion method for new store sales, and I hope it will be helpful to sellers opening new stores.

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