Driving traffic off Amazon site - How to use Facebook to drive traffic to Amazon

As the largest social network in the world, Facebook has billions of users, and the daily traffic is so large that there are no friends. There are countless potential customers on this platform. Facebook has become an indispensable marketing tool for AMZ sellers to obtain traffic, so how to better attract Facebook users?

1. Drain traffic to the intermediate website (independent station shopify)

Users jump directly to independent sites through Facebook ads, and calculate the actual traffic of platform pages by clicking buttons on independent site pages. The independent website product interface can be set with 2 buttons: ① "add to cart" ② "buy on amazon". In this way, customers who don’t want to place an order on Amazon can complete the conversion directly on your independent site, while customers who don’t want to place an order on an independent site can choose to purchase on the Amazon store. Minimize traffic loss rate.

2. Coupon statistics

Set up coupons in the Amazon backend, set up coupon ads on Facebook, and choose ads targeting conversion rates. Write the coupon code in the copy. Finally, the actual effectiveness of Facebook ads can be measured by the number of coupon orders on Amazon.

3. Facebook ad remarketing

Count customer emails purchased from Amazon store, import emails to create custom audiences - own sources - customer files - import from mailchimp. When you create an ad, you select that audience and the ad will be delivered to that audience. How to get the accurate email of Amazon customers, you can use Baidu under Gadgets.

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