Amazon off-site traffic drainage - How to use Facebook to drain traffic to Amazon

As the world's largest social network, Facebook has billions of users and has a daily traffic that is so large that it has no friends. There are countless potential customers on this platform. Facebook has become an indispensable marketing tool for AMZ sellers to obtain traffic. So how can we better attract Facebook users?

1. Driving traffic to intermediate websites (independent website shopify)

Users jump directly to independent sites through Facebook ads, and calculate the actual traffic of the platform page by clicking on the button on the independent site page. The independent site product interface can set 2 buttons and set 2 buttons: ① "add to cart" ② "buy on Amazon". In this way, customers who do not want to place orders on Amazon can complete the conversion directly on your independent site, while customers who do not want to place orders on their independent site can choose to purchase on Amazon Store. Minimize flow churn rate.

2. Coupon statistics

Set up coupons in the Amazon background, set up coupon ads on Facebook, and select ads for conversions. Write the coupon code in the copy. Finally, the actual effectiveness of Facebook ads can be measured by the number of coupon orders on Amazon.

3. Facebook advertising remarketing

Statistics customer emails purchased from Amazon Store, import mail to create a customized audience—your own source—customer files—import from mailchimp. When you create an ad, select that audience and the ad will be pushed to that audience. How to get accurate emails from Amazon customers, you can use the widget to Baidu.

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