How does WhatsApp screen out precise customers? Practical

Ajie's first timeWhatsApp’s precise customer screening happened after a failure. At that time, he was making overseas electronic accessories. After the advertisement was launched, he added nearly 5,000 WhatsApp numbers. Looking at the increasing number of contacts in the background, he thought that orders would rise accordingly, but the reality was very straightforward - more chats and fewer transactions.

During that time, he sent group messages, product pictures, and discount information every day, and even did limited-time activities, but not many people actually placed orders. It wasn't until he began to carefully review the data that he discovered that the problem was not in words at all, but in customer quality.

5000 numbers, what’s the problem?

At the beginning, Ajie only did basicWhatsApp registration test, as long as it shows "activated", all will be included in the marketing list. But when he counted the data, he found:

lAlthough a large number of numbers are registered, there is almost no interaction

lSome accounts have been offline for a long time

lSome numbers are abnormal or suspected to be empty numbers

This means that every time he sends a group message, he consumes a lot of invalid traffic.

a lot to doAnyone who monetizes WhatsApp feeds will go through this stage: they think the bigger the list, the better, but the actual conversion rate is getting lower and lower.

The first step in practical operation: clean up invalid numbers

What Ajie did first was basic filtering. He eliminated numbers that were obviously abnormal, had no avatar, and had no interaction for a long time.The 5,000 numbers were suddenly reduced to 3,500.

Next, he began to pay attention toWhatsApp active number screening. He no longer only looks at "whether registered", but also observes whether there is recent login and whether there is interactive behavior.

At this stage, he tried to use Digital Planet to conduct batch inspections. as a globalA social AI number screening platform for 244 countries, Digital Planet supports multi-dimensional identification of account status and activity, helping him quickly complete the first round of accurate filtering.

After filtering, the list is from3,500 reduced to 1,800.

Step 2: Label hierarchical management

Next, he did not rush to mass mailing, but stratified customers.

He classified the numbers according to region, interest tags, and interaction frequency. For example:

lThere is a record of proactive responses

lThere are inquiries but no transaction has been completed

lCompletely non-interactive

Through this stratification, he found that the real potential customers were only about600 pieces.

many people are doing itIgnore this point when monetizing overseas WhatsApp customers: not all active users are suitable for transactions and need to be further segmented.

Step Three: Accurate Touch Test

Ajie is rightConduct targeted communication with 600 potential customers instead of sending them in bulk. He sends different content for different labels.

The result is obvious:

lThe response rate has dropped from the original10% increased to nearly 35%

lThe proportion of inquiries increased significantly

lThe number of transactions finally stabilized atAbout 300 people

That is to say, from the initialFrom 5,000 numbers, to the 300 people who actually made the transaction, screening and stratification are the key processes.

Changes brought about by precise customer screening

Through this review, Ajie understood several truths.

First,The core of WhatsApp number data monetization model is quality, not quantity.

Second, active screening can significantly improve the reach rate.

Third, hierarchical management makes marketing more targeted.

He used to spend a lot of time doing mass mailing every day, but now he spends more time on optimizing the customer structure.The WhatsApp batch screening tool became part of his regular process rather than being used on an ad hoc basis.

When the list starts fromWhen the number of people was reduced from 5,000 to 1,800, he was worried that it would affect sales. But it turns out that precise screening can double the conversion rate.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official