WhatsApp private domain traffic, how do new customers continue to accumulate and operate after entering WS from advertising?

Advertising to acquire customers → Customer enters WhatsApp → Record source → Category follow-up → Continuous maintenance → Repurchase from old customers. This is a complete set of WhatsApp private domain traffic flow processes.

Many people focus on"How to import customers into WhatsApp", but what really determines the follow-up effect is often how to communicate with customers after they come in, how to chat, and how often to follow up. By simply importing people into WS without subsequent operations, the private domain can easily turn into an increasingly messy contact list.

WhatsApp private domain attracts traffic, the entrance is more than just advertising

DoThere are actually many common entrances to the WhatsApp private domain.

Facebook ads, Instagram ads, Google ads, independent websites, product landing pages, short video content, event pages, and referrals from old customers can all continue to guide customers to WhatsApp.

Customers brought by different entrances often have different needs.

Users who come in from product advertisements have usually seen the specific products; people who come in from the official website consultation may still be comparing plans; old customers add againWhatsApp is more suitable for continuing to do after-sales, re-purchase and new product maintenance.

So as soon as the customer entersWS, it is better to keep the source information first instead of just leaving a mobile phone number for everyone.

New customers enterAfter WhatsApp, write down the source first

The private domain is becoming more and more chaotic. In many cases, it is not because there are too many customers, but because there is no record of the source in the first place.

For example, running at the same timeWith 5 groups of advertisements, if all customers end up entering the same WhatsApp account without distinguishing which advertisement comes from, it will be difficult to know which group of advertisements brings more suitable customers later.

A simpler approach is to retain the original advertising name, product, country or channel information.

In this way, when communicating again later, you can continue the conversation based on what the customer originally saw, instead of starting from scratch again."Hello, what do you need?" begins.

The clearer the source is recorded, the easier it will be for subsequent marketing content to be targeted.

After new customers come in, don’t send them to a group right away

One of the most common problems with WhatsApp private domain traffic is that as soon as customers come in, they immediately enter the unified marketing list.

Although this saves trouble, the user just consultedProduct A, but receives product B activities; new customers who have just entered receive the same content as old customers who have made several transactions, and the experience will be relatively poor.

It is more suitable for new customers to first find out where they come from and what they pay attention to, and then arrange the first round of follow-up.

For example, advertisers can continue to introduce the advertising content; customers consulting on the official website can directly reply to the questions at that time; event users can continue to follow up on the event itself.

The first step in private domain operations is not to post more, but to let customers receive content relevant to them first.

If you already have a customer number, you can also enter it firstWhatsApp channel reorganized

In addition to newly introduced customers, many businesses themselves have accumulated a large number of historical mobile phone numbers.

Not all of these numbers have been activatedWhatsApp.

Digital Planet SupportTo batch filter WhatsApp numbers, you can first sort out the WS activation status of existing mobile phone numbers. When historical customers re-create a private domain, they can first confirm which numbers have the basis of a WhatsApp account, and then enter subsequent customer classifications.

In this way, all the original number database will not be directly inserted into it.WS Marketing List.

Already openedWhatsApp customers can continue to organize according to the original products, sources, and new and old customer information; data whose activation status is not detected will continue to be retained in other channels.

After testing, new customers and old customers must be operated separately.

After the accounts are filtered out, the next step is not to continue adding tags, but to separate the most basic customer stages.

For new customers who have just entered, the focus is still on product introduction, demand confirmation, frequently asked questions and service procedures.

Old customers who have already completed transactions are more suitable for new products, replenishment, upgrades, after-sales or long-term maintenance.

There is also a category of historical customers who have been consulted before but have not continued communication for a long time. Such users can reduce the frequency and reactivate again when there are relatively clear new products, activities or service updates.

In this way, the content received by different customers will be more in line with the current stage.

WhatsApp private domain operation, don’t be too eager to close deals in the first few rounds of content

Many new customers have just entered from advertisingWhen WS, the product was not fully understood.

If the first item is a large number of prices, discounts, and reminders, communication will easily become stiff.

In the first few rounds, you can first clearly explain the information that customers are most concerned about, such as product usage, suitable scenarios, main differences, frequently asked questions, service methods, etc.

If the customer continues to reply, we will gradually enter into more specific quotation and transaction communication.

For those who don’t reply immediately, there is no need to keep chasing them. You can arrange valuable new content, such as new products, use cases or activity updates, every once in a while to give customers a chance to re-engage.

Old customers are more suitable for repurchase and relationship maintenance

The truly valuable part of WhatsApp private domain is not just the first transaction.

Customers who have already purchased are often more suitable to continue long-term maintenance.

For example, for products with a relatively fixed purchase cycle, replenishment reminders can be made at the appropriate time; when there is an upgraded version, old customers can be notified first; when there are product updates, after-sales services or new functions, you can also notify them throughKeep in touch via WhatsApp.

This type of content is more natural than repeatedly sending basic product introductions to old customers.

If there is no interaction with an old customer for a long time, there is no need to disturb them frequently. Just contact them again when important updates occur.

For customers from different sources, follow-up content should also be different.

Same thingWhatsApp customers come from different sources, and the subsequent operational focus can be completely different.

Facebook advertisers can generally continue to advance around the theme of their ads.

Customers who enter the independent website can continue to follow up based on the products they browsed or consulted.

Event users are more suitable to continue working on related products and services after the event.

New users introduced by old customers can have a more natural first communication based on the introduction relationship.

soThe WhatsApp private domain traffic should not only look at “how many new contacts are added”, but also how the customers come in.

After operating for a period of time, actual feedback should be used again

The private domain does not end once it is sorted out.

After marketing has been running for a while, you can continue to look at your business data: which sources have higher customer responses, which products are easier to continue communicating with, which old customers are more likely to repurchase, and which long-term data have rarely been interacted with.

This real feedback can go on to influence the next round of customer segmentation and marketing cadence.

Digital Planet is responsible forThe WhatsApp account entrance is screened first, and subsequent replies, inquiries, transactions, and repurchases will continue to be recorded in the customer operation process.

The previous screening and subsequent business results are connected, and the customer database will become clearer with more use.

The real difficulty in WhatsApp private domain is not to add customers

Advertising brings customers inWhatsApp has only completed the first step.

Later, we need to record the sources, distinguish new and old customers, arrange content according to products and needs, and then reorganize the historical numbers through Digital PlanetWhatsApp activation status.

New customers are slowly cultivated, old customers are maintained continuously, and the frequency of long-term silent customers is reduced. soWS contacts will not just accumulate, but will gradually become a private domain customer database that can be used for a long time.

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