How to operate Facebook video content to become a hit

Factors that have the greatest impact on video distribution include:

· Originality

· Audience reserved

· Audience loyalty

· Participation

We will describe each signal in more detail in the following section.

In this article,Meta summarizes its video distribution strategy:

“Facebook’s video ecosystem values ​​original content and encourages conscious and loyal consumption. We want the videos on our platform to be real, lasting, and fun, and can turn the average audience into enthusiastic fans.”

in other words——If you make original videos that the audience keeps watching, your content may appear more often.

However, this is a simple explanation. For more information, continue reading the following section.

1. Originality

Facebook prioritizes videos created by publishers or teams.

If the creator adds meaningful content to the source material,Facebook will also prioritize non-100% original videos.

An example of semi-original content could be the creator adding unique comments to videos made by others.

Meta stresses that people should avoid posting content that they don’t play a significant role in their creation.

2. Audience stay

Keep the audience paying attention to the video to the endA strong signal for Facebook content distribution.

Meta explained in a blog post:

“Retention is one of the indicators of the acceptance of content by the audience – the slow and gradual decline in the audience retention chart can indicate that the theme and structure of the video are very well matched with what the audience wants to see, and going offline in advance may mean that the content is not what the audience expects.”

Meta recommends planning videos around storylines, building them for mobile viewing, and investing in good production quality to improve audience retention for videos.

3. Audience loyalty

In addition to using viewer retention as ranking signal for videos,The Facebook algorithm also takes audience loyalty into account.

Loyalty refers to the frequency at which the audience comes back to watch more creator content.

whenThe loyalty signal is stronger when Facebook users search for creators’ videos or visit creators’ profiles to watch their content.

Meta recommends posting “reward” content between productive uploads to increase audience loyalty. For example, you can post low-yield reels while making the next long video. Meta also recommends optimizing Facebook search results by writing clear titles and descriptions and adding relevant hashtags.

4. Participation

Facebook prioritizes video content that generates conversations and interactions.

Interaction between people can further increase communication, such as users sharing videos with friends.

Although comments and reactions are ranking signals, creators should avoid using engagement bait strategies.

Participating bait isOne of Facebook’s negative ranking signals, which we will discuss in the next section.

Negative ranking signals for Facebook videos

Specific strategies can reduceVideo distribution on Facebook.

Meta says that if you want the video to be seen by a wide audience, you should avoid doing these things:

· Participation Bait: Urge people to interact with content, such as writing a title, “If you agree, please like it!”

· Intentional routine: deliberately conceal information so that the audience can see the end.

· Click routine: lure viewers to click on the link to obtain information deliberately omitted from the video.

In addition to reducing distribution, the above strategies may also make videos uneligible.