How to effectively promote Facebook

1. Create attractive content

Publish diverse content, including pictures, status updates, videos, voting, etc. You can ask your fans some questions to give them answers. Not only can these contents be seen by your fans, they will also appear in your fans’ personal dynamics column, so their friends can see them, even if they may not know your brand.

2. Interact with fans
Once your content helps you attract fans to your page, you should actively respond to their questions or complaints. If a user has posted negative comments on your page, you must respond promptly to avoid adverse effects on your company. remember,Facebook is public and anyone can post content on your page. The best way is to politely deal with negative comments above and establish a positive image of the brand.
Spend more energy on interaction. Work hard to connect with your fans. Collect more feedback, post some tips that will be helpful to them or links to articles that your audience likes. When you focus on providing content to users and focusing on their needs, rather than just promoting your products, you will build a deeper and more trusting relationship for users.

3. Try Facebook Groups
The groups and company pages on Facebook are different. You can build a group for your brand. The main difference between them is the brand image displayed on the page, while groups are places where users with common interests can discuss it freely. In a group, group members can post any form of content, just on their personal pages and company pages.

4. Don't overpromote your products
It is wrong to overpromote or not promote your product at all. You can post content related to your product from time to time. Can be used hereRule 80-20. If you post 5 items a week, one of them should be related to your product, and the other 4 items should be helpful or interesting content.

5. Create Personalized Tabs Custom Tabs
You can go through the page'Views & Apps' to create personalized tags. You can treat these tags as the landing page of your page, that is, landing page. Personalized tags can include customer cases, offers or other events you are hosting.

6. Add milestones
Facebook pages are supported to add milestones, which allow you to record major events in your business. You can use this to highlight some of the major achievements you have achieved, such as fan growth, awards, product launches, and some other big things. You can publish milestones through the dynamic update box, which requires you to enter some information, including name, location, event, simple description and pictures.

7. Use Facebook Insights Analysis Report
Facebook Insight Analysis Report is an analysis tool within Facebook, which helps you analyze and measure the overall situation of Facebook, including the number of visitors and engagement on a page. It helps you discover what content is most engaging in fans. You can see the Insight Analysis Report here:http://www.facebook.com/insights.

8.Tag other users or special pages
BeforeYou can only tag other users on Facebook, and now you can tag other pages. By allowing others to post content on your timeline, your page will be more attractive and active. By enabling this feature, as long as a user tags your page in a post, the post will be automatically posted on your page timeline.

9. Bind other channels
You can bind other channels toon Facebook. We do not recommend binding to Twitter because Twitter posts far more frequently than Facebook. You can bind the following 3 channels:
Youtube: By binding Youtube, fans can directly see your Youtube video.
SlideShare: Similar to Youtube, through binding, fans can directly see your SlideShare sharing
Flickr: Through binding, fans can directly see your Flickr image sharing

10. Use a questionnaire or vote
existFacebook's status update bar, you can post a questionnaire or vote. You can use this to collect user feedback on your products or services. At the same time, this is also a good way to interact with fans and increase fan participation.

11. Hold Contests
The competition is another way to increase engagement with existing fans and attract new fans. But understandFor Facebook's rules on creating competitions, you can consider using the Wildfire app.

12. Top or hide posts
You can modify the status of your professional post, including pinning, hiding or deleting.

13. Embed Facebook Posts
Want to embedFacebook posts are simple, you just need to copy a piece of code and paste it into your HTML code. This way you can promote your Facebook content to gain more fans.

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