What does WhatsApp advertising account mean? Detailed explanation of common uses and risks
WhatsApp advertising account is a term that has been frequently mentioned in cross-border e-commerce, foreign trade sales and private domain marketing in recent years. The so-called WhatsApp advertising account usually refers to a WhatsApp account specially used for advertising promotion, marketing reach, and customer communication. The core goals of this type of account are to send marketing information at high frequency in a short period of time, quickly cover a large number of user groups, engage in batch conversations or attract groups, so as to achieve promotion and conversion. However, advertising accounts are not an official classification of WhatsApp, but a "gray concept" derived by users based on usage in actual operations. Because the intensity of use of advertising accounts is much higher than that of normal users, it is very easy to be blocked or have their functions restricted once they are not operated properly. Therefore, understanding what a WhatsApp advertising account is, its usage scenarios, advantages and potential risks is the basic knowledge that every marketer must master before officially investing in WhatsApp promotion.