How to effectively promote Amazon

It is also difficult to operate Amazon well now. Many sellers face the problems of low traffic, low ranking, and the keywords that cannot be used on the homepage. Traffic is the main factor affecting ranking. With more traffic, ranking and sales will naturally increase. So some sellers also ask how Amazon can attract traffic?

Here are five major ways to attract traffic from Amazon

Natural Search

The most important part of a company is SEO. Now,89% of customers use Google search engine to make purchase decisions. In order for buyers to visit your website and purchase your products, you must make your website visible in Google's search results. Natural search traffic is free and powerful, and it also makes your advertising cost-effective and reliable. For example, find out the list of the top three e-commerce retailers in the United States and you will find that it matches the data of the top three companies that get the most organic traffic. Therefore, it proves that SEO plays an important role in obtaining high-quality traffic without paying any fees.

Google Advertising

Google’s advertising helps revenue, exposure and promotions. Google Advertising has always been closely related to the goals of e-commerce retailers, and customers believe Google Advertising is one of the most effective ads in terms of exposure, clicks and conversions. Google helps attract users who are buying Amazon products or visiting Amazon’s affiliated website networks.

Direct traffic

The survey results show that the main source of traffic in e-commerce websites is direct traffic. Direct traffic drives more than50% of traffic, which can be explained by ** brand awareness, frequent visits to daily sales and strong market awareness. This is common in all leading websites, including Amazon. The disadvantage of direct traffic is that, in terms of this, it is impossible to achieve scale compared to other traffic channels (such as customer recommendations, media or Google). Therefore, you need to focus on providing your customers with the opportunity to visit your website regularly, or share it with others to benefit from your conversion rate and sales. This will further demonstrate the importance of regaining customers.

Social Media

From brand advertising and promotions to interacting with website customers, online marketers have many opportunities to participate in any sales process, triggering spontaneous actions or promotions that will improve the effectiveness of their pages. Choosing different formats gives you more flexibility and authority in your strategy, including multiple product ads, banner ads, and interactive ads. This is not all, you can also sell directly through shopping ads, allowing you to reach a large number of active daily users.

Recommended traffic

Recommended traffic is the third largest source, accounting for the total traffic of the main seller websites8.3%. Recommended traffic is used by users to locate the website through external connections to other domains. To increase traffic to your website, you need to create or place more links on the content website.