How many traffic drainage outside Amazon websites are known

For Amazon, Out-of-site traffic diversion is divided into several major parts

1. Social media traffic (Facebook, Twitter, Reddit, etc.).

2. Video and image sharing websites (YouTube, Instagram, Pinterest, Flickr, etc.).

3. Professional deal forums, discount stations, (the United States includes Slickdeals, Kinja, Dealnews, Dealwiki, Techbargain, Bensbargains, and the United Kingdom has HotUKdeals, etc.).

4. Evaluation websites, blogs, etc. (CNET, TechRadar, The Verge, TechCrunch, Digital trend, etc., ranking regardless of order).

5. Company official website, independent website (Generally speaking, independent website traffic is mainly used to promote in-site transactions, but based on the habits of some buyers, there will also be Amazon shopping portals).

6. Google Advertising and Facebook Advertising (This is a big pit, because Google Advertising basically attracts traffic to independent websites, and the same is true for Facebook Advertising. The reason is explained in detail below).

First: Social media traffic (Facebook, Twitter, Reddit, etc.) Amazon Traffic Index ★★☆☆☆

The cruel fact is:

1) The golden age of social media traffic has passed for about several years, and it is increasingly returning to its original function, which is social. In an era where no longer simply posting discount posts, it can attract a lot of traffic and clicks. Users still focus on social media.

2) The Facebook algorithm is updated, which takes into account the user experience more, resulting in a serious decline in the reach of fans on official accounts. Suppose you have 10,000 followers, and you may only have a few hundred people to see if you post. This is also the more sinister thing about Facebook, and you want to spend money on advertising.

3) Twitter doesn’t know much about it, but as far as I’m concerned, the promotional products on Twitter are obviously not effective. As a large forum, Reddit has a lot of potential to explore and attract traffic, but I don’t understand how to play it.

Strategy: Official account to Amazon Listing is not very reliable, and it will definitely take the initiative to attract traffic to the official website, so there is no need to give Amazon commissions. Unless it is a discount group drain on Facebook, it is still very powerful. Facebook is suitable for brand promotion, sharing products, making friends, socializing first and attracting traffic. Send product posts on the rooftop and you will definitely be unchecked. If the user experience is not good, the access rate will also decrease.

Second: Video and image sharing website ( YouTube, Instagram, Pinterest, Flickr, etc.) Amazon Traffic Index ★★★★☆

Features of YouTube: Video carriers carry large amount of information, large user output, and accurate traffic drainage

1) In the era when videos are king, it can be seen from the popularity of TikTok in Southeast Asia, India and North America that in the past few years when people's hearts are generally impetuous, the popularity of smartphones has led everyone to obtain a lot of information every day, and videos occupy most of our leisure time with their huge advantages, so videos are definitely a way that cannot be missed.

2) Youtube promotes products, the first official channel, the second celebrity promotion. The official channel can display product promotion videos, product operation videos, etc. The celebrity promotion has only emerged in China in recent years. Product testing is available for Amazon links to attract traffic. Talk about cooperation with celebrities, etc. (I was a little tired when I said it).

3) What product promotion is suitable for Youtube? My feeling is that everything is OK, there are a variety of reviews, including daily necessities and top luxury cars. How to find celebrities? This is also a science. Direct youtube to search for competitor brand names and product names. This one is the fastest. If you are more advanced, you can find new celebrities upstream and downstream of the product based on the product relevance. You can also use tools such as ahrefs to search for opponents' asin and find out which celebrity he has used, and you can also contact us, and you will most likely test your products.

Instagram, Pinterest, Flickr: Official account + celebrity, to be honest, I don’t show off and don’t do much, but I feel it’s more suitable for clothing and home. Celebrities can refer to YouTube above to find ways to find it. But if you talk about it, YouTube celebrities are more suitable for independent website traffic, saving Amazon commissions, and you don’t have to worry about the traffic you attracting to listing will be attracted by other products.

Third: Professional deal forum, discount station Amazon traffic index ★★★★★★★★★

Features: Fast effect and large traffic. It can be used to clear inventory and rank, and you are not afraid of traffic being seduced by other products (discounts).

For Chinese bosses who don’t have much patience, this is an absolute super drainage tool. The largest forum discount website, once in I have seen a post on slickdeals that has 700 orders, and even 2K orders. But there is a fee, from $5 to $500, you get what you pay for.

Because my previous experience was mainly discounts in North American stations, I only talked about North America in detail:

1) Discount websites can be divided into three parts according to their types: forum category, special discount station, and blog discount station. Forum category representative: Slickdeals, professional discount station representative: Dealnews, Techbargian, 1 sales, Dealwiki and other blog category representative: Kinja

2) You can choose different sites according to your products: for example, Slickdeals is a comprehensive category, you can send anything, Techbargain is an electronic category, Bradsdeal is an clothing and home category, etc. I advise everyone to find a reliable agent directly, so that they can popularize your knowledge and recommend suitable sites to you.

3) Depending on the number of feedbacks, reviews, and Fakespot levels of your Amazon store, you will also restrict you from choosing some discount sites. http://www.dealshuo.com/ Reference deal says that it is quite complete, so I won’t go into details.

Fourth: Evaluation websites, blogs, etc.Amazon Traffic Index ★★★☆☆

Features: Professional, authoritative&High credibility, long-term traffic (usually permanently)

Although it was mentioned earlier that today is the era when videos are king, professional evaluation websites and blogs are still a large source of traffic, which is more suitable for brand promotion, and can also be used for Amazon traffic.

Personally, I feel that the evaluation website blog is suitable for the goodsProducts above $50, CNET, TechRadar, The Verge, TechCrunch, Digital trend These big websites with monthly traffic volumes of hundreds of millions, if your product is lucky enough to be dismissed by that editor, congratulations, it will be a hit. However, large websites still tend to conduct product reviews for big brands.

Of course, there is a way out for small brands or no brands. For example, if the monthly traffic volume is tens of thousands or hundreds of thousands, it should not be underestimated. Some websites give products to review, while some require money, without any reference. The greater the traffic, the more expensive it is. The deal site is almost the same.

How to find a review website blog: Google search directly Product Name+blog/review, or competitor product name +blog/review. Or use tools such as ahrefs to search.

Fifth: Company official website Independent StationAmazon Traffic Index ★★★☆☆

Features: Accurate flow 

Generally speaking, independent website traffic diversion mainly promotes in-site transactions, and Amazon is exempted from commissions, and the price may be discounted. But based on the habits of some buyers, there will also be Amazon shopping portals.

Sixth: Google Advertising and Facebook Advertising

First, let’s talk about Google Advertising (keyword Advertising) and Differences in Facebook Advertising:

Difference 1: Google Advertising is In bound marketing, Taiwanese people call it restrained marketing, and we call it inbound marketing. It means that the customer actively searches for keywords on Google and your advertisements pop up, which means that he has real needs. The evaluation website blog mentioned above is also considered restrained marketing. Facebook advertising is outbound marketing, push marketing, you make an advertisement for videos, pictures, slideshows, select groups, and actively recommend them to the target audience. Most people will ignore you.

Difference 2: Google advertising is easier to facilitate transactions, because a user searches means he has a demand. but Facebook advertising is something you push to your target audience, and most people will definitely not miss you. But professionals will have some ideas and use Facebook ads to increase exposure to let people know that there is this brand. When they need it and search on Google, they will think, hey, it seems that they have seen this thing somewhere, and they will most likely click.

use It is a big pit for Facebook and Google ads to Amazon, because Google ads basically drive traffic to independent websites, and the same is true for Facebook ads.

Reason: On the one hand, traffic is easily abducted by other companies (there is no such concern in independent websites). Secondly, it is not easy to track the effect, and it is easy to reduce the inaccurate drainage. Listing conversion rate affects Amazon's distribution of traffic