Several channels for traffic drainage within Amazon site

We usually pass perfection in daily lifeListing interface, variants, advertising, promotions, feedback, Reviews, transportation channels and sales (flash sales) are used for traffic promotion. As long as everyone uses every traffic diversion method, the results it brings are unexpected surprises for sellers.

1. Create a perfect listing interface

The listing interface is well done, which has a great promoting effect on attracting traffic, increasing consumers' desire to buy, and increasing conversion rates. To be perfect, how to operate the Listing interface? What details cannot be ignored? Today, we will give a detailed description of the creation of the perfect listing interface from keywords, pictures, large descriptions, small descriptions, etc.:

– Category: The first step in creating a perfect listing interface is to choose the right category. Because of the correct classification choice, it can greatly improve the matching degree of consumers' search products.

– Title: Title for products is now different from the fixed format in the past. Some experienced cross-border celebrities summarized and summarized the title based on their own experiences and the platform, and summarized the title as: "Core keywords + important selling points of the product + core attributes of the product". A title should reflect 2-3 different core keywords.

– Description: It is worth noting that in the five-point description of the product, the core selling points of the product must be placed at the forefront, and echo the product pictures to show the characteristics of the product. In addition, it is necessary to highlight the points that customers usually leave negative reviews, so as to highlight the differentiated competitiveness of the seller. Finally, don’t forget to write the after-sales guarantee terms to allow buyers to have a safe shopping experience. Everyone should pay special attention to the big description. The big description first needs to introduce this product again, and also explain the characteristics of this product again. These two points require Amazon sellers to think more about it. It is best not to repeat the five selling points, and finally write down the detailed parameters of the product.

2. Set variants

During the search process, careful sellers will find that on the search result display page, if a product has a variant, the system will automatically display a line under the title, prompting the user toListing has more options, while Listing alone does not have this prompt. When a buyer searches for your Listing, he may not be interested in the colors and styles you show, but if he can see more tips on other options from the Listing, the customer will be more interested in viewing in order to get the right product from the other options. In this way, the customer's curiosity and interest can also bring us more traffic.

For variantsListing, when a customer enters your product details page, because he sees more choices, the customer will be more interested in purchasing, which is more conducive to converting traffic into orders. Therefore, when possible, it is recommended that sellers can create the same product or similar product into variants to improve conversion rate.

Of course, there are advantages and disadvantages. Although variants can improve traffic and conversion, if there are too many sub-body in the variant, users will have no choice, so they vote with their feet and leave. Generally speaking, it is recommended that variants have three to five sub-body.

3. Site advertising

Advertising is one of the important ways to attract traffic on Amazon’s website. Good advertising can bring considerable traffic to the store, but this method is not suitable for all Amazon sellers. Speaking of this, I believe many sellers want to know whether their stores meet the advertising traffic method. First of all, the seller can check out his ownWhether the listing has a buy box, this is the beginning and source of advertising traffic; secondly, see if the listing has a good review and a good review rate, this is the prerequisite for doing a good advertising traffic; finally, see if your listing maintains completeness, and whether the title, classification, short description, long description, etc. all comply with the specifications. If sellers who do not meet the above three points will serve on-site advertisements, they will not ultimately attract traffic and achieve conversion.

4. Promotion settings

Don’t ignore the promotion of Amazon promotions easily. If you do a good job of promotion, the traffic will also be very large. What should Amazon sellers pay attention to when doing promotions?

① Currently, there are four ways to promote on Amazon: free shipping, money off, buy one get one, and extra gifts. Among them, "full discount" is the best way to promote. The discount function of full discount is very powerful, and it can fully summarize the other three functions and settings. Here we will introduce the setting method of full discount. There are many ways to set money off. For example, if you do a full discount activity for product A, you can directly sell it at 20% discount; or if you do a full discount for product A and B, you can buy product B at 20% discount after a full discount; and so on, you can immediately save as much as you spend, buy two items at 20% discount, etc. When setting a full discount, Amazon sellers can freely combine the full discount form according to their own situation.

② Many sellers do not know which time period to choose to achieve the best promotion effect when doing promotion. Generally speaking, the three time periods of holidays, clearance and promotion of new products are more appropriate. Holidays: The demand for consumers during holidays increases, more traffic and stronger desire to buy, making it easier to facilitate transactions after seeing discounts. Clearance: Amazon sellers face inventory backlogs when they issue FBA, so they set up promotions to reduce inventory pressure. Bundle promotion when promoting new products: buy A to B products with discounts. This method is especially useful when promoting new products.

5. Add flash sale activities

According to AmazonThe A9 new algorithm has a greater impact on the weight of old products, which is accumulated historical sales, and a greater impact on the weight of new products, which is conversion. The reason for narrating this is to explain that the biggest factor affecting old products is sales, so I can set up flash sale activities to increase the sales of old products. Although there are many ways to increase sales, if you can add flash sales in old products, it is a relatively stable and good way to avoid rankings.

6. Improve the processing of Review

MentionedReview can promote traffic diversion, and many sellers keep asking questions in their minds. Processing Review is also a promotion of traffic diversion? To quote the experience of seniors, Review can attract traffic to products and improve their rankings. We might as well think from the perspective of consumers. Every consumer will not be willing to buy new products as a 'little mouse' to do experiments because we are afraid of buying bad things. From this, we can see that products with high praise and high ratings are easier to win the trust and favor of consumers, and they will think such products are more reliable. Although the rules of Amazon A9 algorithm do not clearly stipulate that sellers' product rankings will be reduced because of a bad review, this bad review has a significant impact. Why do you say that? Many consumers see bad reviews when entering the store, so they will preconceive that this is a bad product and will also stimulate their chances of leaving the store.

7. Add Feedback

Adding comments is a powerful tool to increase conversion. How can consumers cleverly leave comments without arousing their disgust??Amazon sellers should follow up on consumer orders that have received the goods in real time. Sometimes they can give consumers some benefits to leave comments, but don’t just say that they leave positive feedback, or say that they will give me a gift and leave a good review. What they want to say is more obscure, such as giving you a big surprise.