TikTok’s overseas screening and digital marketing

As a short video platform that is popular around the world, TikTok has attracted hundreds of millions of users with its creative content and powerful social functions. In order to further expand the international market, TikTok needs to formulate precise overseas screening and digital marketing strategies to maintain its leading position in the global social media field.

Overseas market screening

When expanding overseas, TikTok first needs to conduct detailed analysis and screening of the global market. Screening criteria include internet penetration, smartphone usage, social media activity, cultural characteristics and potential advertising market size. Take Southeast Asia and Latin America as examples. These regions have a large young population, frequent use of social media, and high acceptance of emerging technologies, making them ideal target markets. In addition, TikTok also needs to evaluate the laws, regulations and market access conditions of each region to ensure compliant operations.

Localized content strategy

To succeed in different markets, TikTok must be deeply localized. In terms of content strategy, TikTok cooperates with local content creators and influencers (Influencers) to generate video content that is in line with local culture and user preferences. For example, in the Indian market, TikTok has cooperated with Bollywood stars and local Internet celebrities to publish videos related to Indian culture and festivals, quickly winning the attention and love of a large number of users.

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