Overseas promotion and application of MasterCard number screening in the retail industry

The retail industry is highly competitive in the global market, and how to attract and retain customers is key. Through MasterCard number screening, retail companies can accurately locate target customers and improve marketing effects in overseas markets. This article will explore the application of MasterCard number screening in the retail industry.

Advantage analysis

1. Accurately target consumer groups: Improve marketing accuracy by screening customers with high spending power.
2. Understand customer consumption preferences: Analyze customers' consumption data to understand their shopping preferences and habits.
3. Improve customer experience: Increase customer satisfaction and loyalty through personalized marketing content and promotions.

implementation strategy

1. Data collection and analysis: Through MasterCard’s data platform, the consumption data of target customers is collected and analyzed.
2. Set filtering parameters: Based on the analysis results, set filtering parameters, such as consumption amount, shopping frequency, etc.
3. Customized marketing strategy: Based on the screening results, develop personalized marketing strategies, such as personalized promotions, customized offers, etc.
4. Effect monitoring and optimization: Regularly monitor the effectiveness of marketing activities, adjust and optimize marketing strategies.