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In today's era of digital marketing, identifying and targeting active users is the key to corporate success. Through the Digital Planet Platform, enterprises can efficiently identify activeMessenger users, thus accurately formulate marketing strategies and improve customer engagement. The following is a real case about how an e-commerce company can identify and utilize active Messenger users through the digital planet platform to successfully improve marketing effectiveness.
Discover problems
One day, the e-commerce companyLi Ming, marketing director of "Flash Shopping Mall", is having a headache about his recent sales performance. Despite investing a lot of advertising budget, the results are not ideal. With low customer participation and low conversion rate, Li Ming decided to find out the reason.After some analysis, Li Ming found that although the company's advertising covers a wide range, it lacks accuracy, especially the advertising performance on social media platforms is not good. After most of the ads are sent out, the customer interaction rate is very low, and many users do not even open the ad message.
Find a solution
At an industry seminar, Li Ming heard an introduction to the Digital Planet Platform. This is a tool that can intelligently analyze user behavior and identify active users. Li Ming decided to give it a try and see if he could find a more accurate customer base through this platform.
Data import and analysis
After Li Ming returned to the company, he immediately took action. He will be inCustomer data on Messenger is imported to the Digital Planet Platform, and the system automatically performs format checksum preprocessing on this data. Next, Li Ming sets conditions for activity detection, such as the user's message sending frequency, interactive behavior (likes, comments, sharing) and the recent active time.
Identify active users
Through the intelligent algorithm of the Digital Planet Platform, the system began to conduct in-depth analysis of the data. Soon after, a detailed active user report was generated. Li Ming was surprised to find that some users wereMessenger is very active and often interacts with company content. These users not only send messages frequently, but also often like and share the company's advertising content.
Develop precise marketing strategies
Based on this active user report, Li Ming formulated a brand new marketing strategy. First, he decided to personalize marketing pushes for these highly active users. By analyzing the interests and behavioral preferences of these users, Li Ming and his team have customized exclusive offers and recommendations for each active user.
Personalized interaction and service
Not only that, Li Ming also arranged for the customer service team to follow up these active users. During the user consultation and purchase process, the customer service team provides more personalized and considerate services. The customer service team responds promptly to every problem and need of active users and provides professional suggestions and solutions.
Successful results
After the implementation of the new marketing strategy, Li Ming quickly saw significant results. The participation of active users has been further improved and the conversion rate has increased significantly. These users not only purchased more products, but also actively recommended them to their friends around them, bringing more new customers. The sales performance of flash shopping malls began to rise steadily, and the return on advertising investment also increased significantly.
Summary and reflection
Through this successful marketing activity, Li Ming deeply realized the importance of precision marketing. The Digital Planet Platform helped him identify the most valuable customer groups, optimize marketing strategies, and improve customer engagement and conversion rates. Li Ming decided to promote this data-driven precise marketing strategy to the company's other marketing activities to continuously improve the company's market competitiveness.
This case tells us that in the era of information flooding, only through accurate data analysis and intelligent customer identification can we find truly valuable customer groups and formulate effective marketing strategies. The Digital Planet Platform provides enterprises with powerful data analysis and customer identification tools to help enterprises stand out in the fierce market competition.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supported40Multiple social and apps such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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