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US SMS mass sending plays an irreplaceable role in the field of telemarketing. Whether it is customer notification, marketing promotion or user interaction, SMS is an efficient and instant way to reach it. However, the quality of text message editing directly affects the sending effect. How to optimize SMS content and improve opening and conversion rates? How to combineNumber generationandNumber filtering, accurately find the target customers? This article will analyze the editing skills of mass text messages in the United States in detail to help telemarketing practitioners improve marketing effectiveness.
Key elements of text message content editing
When conducting mass sending of SMS in the United States, the design of SMS content is crucial, which directly affects the user's reading experience and subsequent conversions. Here are the key elements to pay attention to when editing text messages:
1. Concise and clear, control the number of words
US text messages are generally used 160 charactersThe standard length of the word count may be split into multiple sends, affecting the user experience. Therefore, the content of the text message should be refined as much as possible to directly convey the core information.
2. Adopt a personalized approach
Use the user's name, purchase history, or interest tags to personalize text messages. For example:
❌【Universal SMS】"Dear users, we have prepared a discount for you, click to receive it"
✅【Personalized SMS】"Hi Mike, your exclusive 10% off coupon is ready, click to receive it now: [Link]"
Research shows thatThe conversion rate of personalized SMS is higher than that of ordinary SMS More than 25%, rational use of user data can significantly improve the effectiveness of text messages.
3. Includes clear CTA (Call of Action)
The purpose of text messages is to guide users to take the next step, so CTA design is very important. For example:
·Purchase Promotion:"Order now and enjoy 20% discount: [link]"
·Event invitation:"Click to sign up to join our upcoming exclusive live broadcast: [Link]"
·Customer interaction:"Reply to YES to receive your exclusive offer"
How to accurately send text messages based on number generation and number filtering?
1. Number generation: How to obtain accurate numbers
In US SMS mass sending, getting the right target number is key. passDigital Planet Number Filter Detection, can generate high-quality phone numbers to avoid invalid numbers affecting the sending effect.
·Automatically generate numbers that match the target market, filter out real and valid user data
·Filter users by region, age, and gender, accurately target audience
·Avoid operators blocking numbers, ensure high delivery rate of SMS
2. Number filtering: Ensure the quality of the number and improve the sending success rate
Number filtering can eliminate invalid numbers, avoid wasting SMS resources, and increase delivery ROI. The screening criteria include:
·Is itActive Number(recent 30 days of communication record)
·Is itBusiness Number, avoid sending to personal numbers to block the number
·Whether it meetsOperator requirements, ensure the smooth delivery of text messages
Real case: A telemarketing company has reduced the number screening 30% invalid text messages, increasing user response rate by 15%.
Different types of text message editing skills
1. Marketing SMS: Attract users to purchase
Marketing text messages should be usedAttractive documentary+Discount information +CTA,For example:
"Limited time discount! Get 50% off when you buy today, click to receive: [Link]"
2. Customer notification text message: Increase user participation
Customer notification text messages should clearly inform users of important information, such as order updates, appointment reminders, etc. For example:
"Your order has been shipped and is expected to be delivered within 3 days. View details: [Link]"
3. Interactive SMS: Improve user interaction rate
Encourage users to reply to text messages directly to improve customer stickiness. For example:
"Are you satisfied with our service? Reply to YES to receive a $5 coupon"
How to improve SMS opening and conversion rates?
1. Choose the best time to send
Research shows thatWorking afternoon 12 o'clock to 6 o'clockIt is the time period with the highest SMS opening rate, while the SMS opening rate on weekends is relatively low. Arrange the delivery time reasonably and improve the reach rate.
2. Avoid SMS entering spam
If the text message content is too popular, it may be intercepted by the operator or marked as spam by the user. Optimization strategies include:
·Avoid sending the same content frequently
·Use brand name to increase trust
·Provide unsubscribe options to reduce complaint rates
Practical skills for efficient text messages
1.use A/B TestOptimize text messages and find the most effective version
2.Use digital planet number filter detection, get accurate numbers and avoid wasting text messages
3.Analyze SMS data, pay attention to delivery rate, click rate, conversion rate, and continuously optimize strategies
The success of mass text messages in the United States depends not only on the editing of text messages, but also requires accurate number screening and data analysis. CombinedNumber generationandNumber filteringTools can significantly improve the marketing effect of SMS and help the electric sales team to acquire customers efficiently.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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