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Bulk SMS in the United States plays an irreplaceable role in the field of telemarketing. Whether it is customer notification, marketing promotion or user interaction, SMS is an efficient and instant way to reach customers. However, the quality of text message editing directly affects the sending effect. How to optimize text message content and increase open rate and conversion rate? How to combineNumber generationandNumber filter, accurately find target customers? This article will analyze in detail the editing skills of bulk text messages in the United States to help telemarketing practitioners improve marketing effectiveness.
Key elements of text message content editing
When sending bulk text messages to the United States, the design of the text message content is crucial, which directly affects the user's reading experience and subsequent conversions. Here are the key elements to note when editing text messages:
1. Be concise and clear, control the number of words
US text messages generally use 160 charactersThe standard length. If the number of characters exceeds this, it may be split into multiple pieces and sent, affecting the user experience. Therefore, the text message content should be as concise as possible and directly convey the core information.
2. Take a personalized approach
Use the user's name, purchase history, or interest tags to personalize text message content. For example:
❌[General SMS] "Dear user, we have prepared a discount for you, click to claim it"
✅[Personalized SMS] "Hi Mike, your exclusive 10% off coupon is ready, click to claim it now: [Link]"
Research shows thatPersonalized text messages have higher conversion rates than regular text messages 25% or more, reasonable use of user data can significantly improve the effectiveness of text messages.
3. Include a clear CTA (call to action)
The purpose of SMS is to guide the user to take the next step, so CTA design is very important. For example:
·Buy promotion:"Order now and enjoy 20% discount: [Link]"
·event invitation:"Click to sign up to join our upcoming exclusive live broadcast: [link]"
·customer interaction:"Reply YES to claim your exclusive offer"
How to combine number generation and number filtering to accurately send text messages?
1. Number generation: How to obtain accurate numbers
When it comes to US bulk text messaging, getting the right target number is key. passDigital planet number screening test, can generate high-quality phone numbers and avoid invalid numbers from affecting the sending effect.
·Automatically generate numbers that match your target market, filter out real and valid user data
·Filter users by region, age, and gender, accurately target audience groups
·Avoid operator blocking of numbers, ensuring high SMS delivery rate
2. Number screening: ensure number quality and improve sending success rate
Number filtering can eliminate invalid numbers, avoid wasting SMS resources, and improve delivery ROI. Screening criteria include:
·Is itactive number(recent 30 days of communication records)
·Is itbusiness number, to avoid sending it to a personal number and causing it to be banned.
·Does it comply withCarrier requirementsto ensure smooth delivery of text messages
Real case: An e-marketing company reduced sales through number screening 30% of invalid text messages increased user response rate by 15%.
Different Types of Text Message Editing Tips
1. Marketing SMS: Attract users to purchase
Marketing text messages should useattractive copywriting+Discount information+CTA,For example:
"Limited time discount! Buy today and enjoy 50% discount, click to claim: [Link]"
2. Customer notification SMS: Improve user engagement
Customer notification text messages should clearly inform users of important information, such as order updates, appointment reminders, etc. For example:
"Your order has been shipped and is expected to be delivered within 3 days. View details: [Link]"
3. Interactive SMS: Improve user interaction rate
Encourage users to reply directly to text messages to increase customer stickiness. For example:
"Are you satisfied with our service? Reply YES to receive a $5 coupon"
How to increase SMS open rate and conversion rate?
1. Choose the best sending time
Research shows thatweekday afternoon 12 o'clock to 6 o'clockIt is the time period when the SMS open rate is the highest, while the SMS open rate on weekends is relatively low. Reasonably arrange the sending time to improve the reach rate.
2. Prevent text messages from entering spam
If the text message content is too promotional, it may be intercepted by the operator or marked as spam by the user. Optimization strategies include:
·Avoid sending the same content frequently
·Use your brand name to increase trust
·Provide unsubscribe options to reduce complaint rates
Practical tips for efficient mass text messaging
1.use A/B testingOptimize text message content to find the most effective version
2.Screening detection using digital planet numbers, obtain accurate numbers and avoid wasting text message resources
3.Analyze SMS data, pay attention to delivery rate, click rate, conversion rate, and continuously optimize strategies
The success of bulk text messaging in the United States not only relies on the editing of text message content, but also requires precise number screening and data analysis. combineNumber generationandNumber filterTools that can significantly improve the marketing effect of text messages and help telemarketing teams acquire customers efficiently.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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