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doingBefore WhatsApp marketing, many people will ask a question: Is this number actually in use? Can you receive the message? Are you still active recently? These questions are actually related to one core point, that isWhatsApp online status. This is not a simple display label, but a key entrance for you to filter users and determine their activity.
This article will explain it clearly,What exactly can WhatsApp online status detect, what are the differences between different statuses, and how to accurately identify these statuses to help you screen out low-quality numbers in advance and focus on reaching truly active users.
What information can be displayed in the online status?
open aIn the WhatsApp chat window, you can see that the information that appears under the other party’s avatar usually includes the following:
"online": Indicates that the other party is currently usingWhatsApp is a status that can be interacted with immediately
"Last online time": Indicates that the other party has recently usedWhatsApp, but not currently online, e.g. "Online today at 10:45 am"
No status display: Usually it means that the user has turned on privacy settings and does not disclose online information. It may also mean that you are not in their contact list.
Unable to enter the chat page or the user does not exist: It may be that the number is not registered, has been blocked, or you have been blocked by the other party.
The combination of these statuses can determine whether the number is in normal use, has signs of activity, and is suitable to be added to marketing targets.
How to tell if a number is an active user?
Determining active users is not just about looking at"Is it online?" needs to be combined with multiple status factors:
Can I see the avatar?: The presence of an avatar indicates that the user has at least uploaded information and is most likely using it normally.
Is there a nickname or status signature?: The more complete these fields are, the better it can prove that the account is operated by a real user.
Whether it can be displayed"Last online time": If a user who has enabled this function has not been online for a long time, his or her account may have been abandoned.
Can a message be sent and delivered?: Whether the message can be successfully sent and whether a double check mark (delivery) is displayed is also an important basis for judging whether it is active.
When these signals are satisfied at the same time, it can basically be judged that the user isStill active on WhatsApp.
What situations are easily misjudged?
When identifying online status, there are some special situations that need to be paid attention to, otherwise it is easy to"Normal user" is misjudged as "abnormal status":
Privacy settings: Many users turn off the display of online status or last online time due to personal habits, resulting in you not being able to see any status. This does not mean that the account is invalid.
blacklisted: If you are blocked by the other party, you will not be able to see your avatar, nickname, status, etc., but in fact the account itself is normal.
Message was delayed and not delivered: The network is unstable or the user's mobile phone is turned off, which may cause the message to be undeliverable and it may appear that the account is abnormal.
The line between account ban and cancellation is blurred:After a WhatsApp account is blocked, the status is similar to that of an unregistered account, which is difficult for ordinary users to distinguish directly.
So in actual operation, we should avoid looking at only one indicator, butMulti-dimensional combination judgment, to accurately identifyWhatsApp online status.
Practical suggestions: How to determine user status in batches?
If you need to analyze more than a few numbers, but an entire list of customers, it is recommended to use a batch detection tool to complete status identification. Common practices are as follows:
Prepare a list of numbers: organized asCSV or Excel file, including country code and mobile phone number, such as US numbers starting with +1
Import detection tool: Import the list into the detection system and set identification dimensions, such as whether it is registered, whether it is online, and whether it can be delivered
Extract result fields: Export a report containing status fields, including registration status, active status, display name, avatar existence, etc.
Grouping tags: Divide users into"High activity", "medium activity", "low activity", "abnormal number" and other labels to prepare for subsequent marketing
This method is faster and more stable than manually adding and viewing one by one. It is especially suitable for running new numbers every day and doingWhatsApp client tiered team use.
What does activity judgment affect?
User status determines your likelihood of success. If a number has not been online for half a year, or the account has been banned, then sending the most precise marketing content is just a waste of resources. Users who are in normal status, have been active recently, and have avatars and nicknames are the ones worthy of being targeted and interacted with.
In addition, users in different statuses have different appropriate contact frequencies:
Highly active users: can interact frequently and are suitable for targeted content push
Moderately active users: suitable for reaching out once a week to maintain basic contact
Low active or abnormal users: suitable for activation through SMS, email and other channels.
passThe judgment of WhatsApp's online status can not only determine "whether this person can be chatted with now", but also "whether this person is worth chatting with".
How is the status field used in actual marketing?
Many people regard online status as a one-time reference. In fact, it should be a dynamic label that is integrated into the entire customer marketing process. for example:
Set filter criteria in automated systems: only recentUsers who have been online for 7 days send WhatsApp messages
Match words based on status fields: Highly active users can directly recommend products, while low-active users can do soft wake-up first.
Long-term tracking of user behavior: observe status change trends to determine whether customers are lost or their activity has rebounded
Through these operations,WhatsApp is no longer just a chat tool, but a behavioral portal that allows you to truly "see users."
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