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DoingBefore WhatsApp marketing, many people would ask a question: Is this number actually used? Can you receive the message? Have you been active recently? These problems are actually related to a core point, that isWhatsApp online status. This is not a simple display tag, but a key entry for you to filter users and judge activity.
This article will explain clearly.What exactly can WhatsApp find out online status, what are the differences between different statuses, and how to accurately identify these statuses, help you filter out low-quality numbers in advance and focus on reaching truly active users.
What information can be displayed in online status?
Open aIn the WhatsApp chat window, you can see the information that appears below the other person’s avatar usually has the following types:
"Online": It means the other party is using it at the momentWhatsApp is an instant interaction
"Last time to go online": It means that the other party has used it recentlyWhatsApp, but is not currently online, such as "online at 10:45 am today"
No status display: Usually means that the user has enabled the privacy settings and does not disclose the online information. It may also be that you are not in their contact list.
Cannot enter the chat page or the user does not exist: It may be that the number is not registered, the number has been blocked or you have been blocked by the other party
Combining these statuses can determine whether the number is used normally, whether there are signs of activeness, and whether it is suitable for being added to the marketing target.
How do you tell that a number is an active user?
Judge active users not just"Is it online?" we need to look at it together with multiple state factors:
Can you see the avatar: There is an avatar that indicates that the user has uploaded at least the information, and it is likely to be used normally
Is there a nickname or status signature: The more complete these fields are, the more it can prove that the account is operated by the real user.
Can it be displayed"Last time to go online": If the user who enables this function has not been online for a long time, it may be abstaining the account
Can the message be sent and delivered: Whether the message can be sent successfully and whether the double hook (delivery) is also an important basis for judging whether it is active
When these signals are satisfied at the same time, it can be basically judged that the user isStill active on WhatsApp.
What are the circumstances that are easily misjudged?
When identifying online status, there are some special situations that need to be paid attention to, otherwise it will be easy to"Normal user" is misjudged as "Exception state":
Privacy settings: Many users turn off the online status or the last online time for their personal habits, which causes you to not see any status. This does not mean that the account is invalid.
Being blocked: If you are blocked by the other party, you will not be able to see your avatar, nickname, status, etc., but in fact, the account itself is normal
Message delayed not delivered: The network is unstable or the user's mobile phone is turned off, which may cause the message to be unable to be delivered, which looks like an abnormal account
The boundary between ban and cancellation is blurred:The status after WhatsApp blocked the account is similar to an unregistered account, and it is difficult for ordinary users to directly distinguish.
So in actual operation, we should avoid looking at only one indicator, butMulti-dimensional combination judgmentto accurately identifyWhatsApp online status.
Practical suggestions: How to batch judge user status?
If you need to analyze more than a few numbers but a whole batch of customer lists, it is recommended to use batch detection tools to complete status recognition. Common practices are as follows:
Prepare the number list: sorted intoCSV or Excel file, containing country code and mobile phone number, such as a US number starting with +1
Import detection tool: Import the list into the detection system and set the recognition dimensions, such as whether it is registered, whether it is online, and whether it is delivered.
Extract the result field: Export a report containing the status field, including registration status, active status, display name, whether the avatar exists, etc.
Grouping mark: Users are divided intoTags such as "high active", "medium active", "low active", "abnormal number" are prepared for subsequent marketing
This method is faster and more stable than adding one by one by one, and is especially suitable for running new numbers every day and doingWhatsApp customers are tiered for team use.
What can activity judgment affect?
User status determines your chances of success. If a number has not been online for half a year, or the account has been banned, then no matter how accurate the marketing content is sent, it will only be a waste of resources. Users who are in normal status, are active recently, have avatars and nicknames, are the people who are worthy of being focused on being placed and interacting.
In addition, users of different states have different access frequencies:
Highly active users: can interact frequently, suitable for targeted content push
Medium active users: suitable for once a week to reach, maintain basic contact
Low active or abnormal users: suitable for other channels such as SMS, email, etc.
passThe judgment of WhatsApp online status can not only determine whether “this person can chat now”, but also determine “whether this person is worth chatting”.
How do status fields be used in actual marketing?
Many people regard online status as a one-time reference, but in fact it should be a dynamic tag that is integrated into the entire customer marketing process. for example:
Set filter conditions in automation system: only give the latestUsers online for 7 days send WhatsApp messages
Matching speech according to status field: Highly active users can directly recommend products, lowly active users can do soft wake-up first
Long-term tracking of user behavior: observe the changing trend of status and determine whether customers are lost or their activity rebounds
Through these operations,WhatsApp is no longer just a chat tool, but a behavioral portal that allows you to truly "see users".
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