Is WhatsApp customer development inefficient? Use WhatsApp’s high-engagement users to increase return
In the actual promotion process, many people are troubled byWhatsApp development customerThe efficiency is too low. I sent a lot of group messages, but either no one responded, or the conversation ended midway with nothing going on. The root cause of this problem is most likely not that your copywriting is not good enough, nor that the customer is not interested in the product, but that the person you are sending messages to is not active at all. At this time, the focus should be on a keyword——WhatsApp high-engagement users.
If you are still mass-distributing a set of content to all users, it is tantamount to using a loudspeaker to distribute leaflets in a busy city. And really want to improveTo develop WhatsApp customer efficiency, you must first find the right people—that is, those who can click, are willing to reply, and can continue chatting.Highly interactive users. This article will take you through practical dismantling of how to use highly interactive user groups to improveThe efficiency and return rate of WhatsApp customer development.
Common efficiency bottlenecks among WhatsApp development customers
When it comes to developing customers, the most familiar routine is"Pull a list - create an account - send a group message - wait for a response." This process looks very clear, but various problems often arise during actual execution:
One isToo few people responded to messages, I even sent thousands of messages, and I’m lucky to have dozens of them read.
The second isReplied but did not continue to interact, we chatted for a few words at the beginning, but then there was no news immediately.
The third isConversion rate is disproportionate, more sales, less conversion, and the input and output are completely disproportionate.
The root causes behind these phenomena actually point to one point: your audience is not"hot". Most of them are not highly interactive users, and many of their accounts have not been used much for a long time. You are working hard against a bunch of "cold" numbers. Of course, the harder you work, the weaker you will be.
what isWhatsApp high-engagement users? Why is it important?
WhatsApp high-engagement usersrefers to those inWhatsAppHigh activity, quick response, frequent clicks, and strong willingness to participate in contentof users. Not only are these people willing to read your message, but they are also willing to continue the conversation and even take the initiative to ask questions, request quotes, or attend events.
This kind of person is the most suitable target to convert into a customer. They may not have the most numbers in your library, but they are the most valuable. If you can identify this group of people and prioritize development, efficiency and conversion rates will naturally increase.
For example, an individual who goes overseas to do manicure trainingIP account, through system records, it was found that among the 10,000 numbers he had, there were less than 2,000 truly highly interactive users. But these 2,000 people support more than 90% of course purchases. The other 8,000 numbers were sent in bulk but there was no response. As soon as such data came out, the team immediately changed its strategy and focused on operating the 2,000-person group, and the course full class rate increased significantly.
Where to find highly interactive users? Digital Planet gives you the answer
It would be almost impossible to manually determine who is a highly interactive user. Especially when you have thousands of numbers in your database, it's impossible to observe them one by one. At this time, the value of the tool becomes apparent.
Digital Planet Number Screening and Detection PlatformIt can help you quickly identify which users are highly interactive. Its logic is not a pat on the head, but based on real data, such as:
lWhether to passWhatsApp account
lLast online time
lMessage opening and click behavior
lReply frequency
lactive label score
You only need to upload your number database, and the platform will help you filter out highly interactive users with one click and classify them into different active levels, allowing you to clearly know who deserves to be developed and who can be shelved first.
For example, a company is doing new energy projects in the Middle East and passed the platform screening.Among the 20,000 numbers, 6,000 users were found to be active in the past month, and the platform marked 1,500 of them as high-interaction users. They subsequently followed up on these 1,500 people through layered marketing and developed more than 20 valid potential customers within three weeks.
How can WhatsApp development customers focus on highly interactive users?
After clarifying the importance of highly interactive users, we still need to practice- How to design the development process around these users.
first step:Use platform tools to filter out invalid numbers and low-active users, only retain high-interaction users. Don't think it's a pity that there are fewer numbers, precision and accuracy are the way to go.
Step two:content adjustment. Highly interactive users are more sensitive to content. Don’t send them generic copy, but be more personalized, such as combining their country, preferences or behavioral habits to send more relevant content.
Step three:Rhythm adjustment. For highly interactive users, you can appropriately speed up the pace of interaction, such as posting once every three days, with introductory words or topic exchanges. Not only will they not be disgusted, but they will be more willing to participate.
Step 4:Feedback tracking. After each interaction, record the other party’s reaction and behavior, such as whether they clicked on the link and whether they took the initiative to ask questions. This information can be further refined and stratified, gradually shifting from high interaction to high conversion.
Step 5:Continuous activation. Even highly interactive users are not always in a high state of enthusiasm. You need to maintain the temperature of interaction through regular activities, benefits or simple greetings to prevent"Getting cold".
Real case: from blind posting to conversion rate improvement200%
A company that provides voice transcription services in the Philippines initially usedWhen WhatsApp was developing customers, it sent 20,000 messages in bulk, with an average conversion rate of less than 1%. Later, they imported the data into the Digital Planet platform, retained only 7,000 highly interactive users, and pushed exclusive offers and case sharing in batches.
In just one month, the conversion rate dropped from the original0.9% increased to 2.8%, and the response rate also increased from less than 5% to more than 14%. This does not include possible long-term customers. The biggest feeling of the team is that it is no longer "hard marketing", but true "dialogue marketing".
High interaction brings not only conversions, but also trust and repurchase.
WhatsApp development customerThe goal is not just"One shot deal". A continuous and stable customer development system requires users to maintain trust and interest in you. andWhatsApp high-engagement usersIt is the cornerstone of this system.
They will chat with you about life, provide feedback on products, make proactive suggestions, and even help you introduce others. They are your most valuable assets in an unfamiliar market"Acquaintance relationship" is worth investing resources to maintain.
If the development customer is"Dig a well", the highly interactive users are the "outlets". Your efforts will eventually be transformed into results through these outlets.
If you want to develop stable, fast, and long-term customer development, from now on, focus on your highly interactive users. useDigital Planet Number Screening and Detection Platform, put the realFind out "living people" and you will find that efficiency and effectiveness can be achieved at the same time.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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