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During the actual promotion process, many people are worried aboutWhatsApp Development CustomerToo inefficient. I sent a lot of messages to the group, but either no one replied or I had no further information after talking. The root cause of this problem is that it is not that your copywriting is not good enough, nor that the customer is not interested in the product, but that the person you send the message is not active at all. At this time, the focus should be on one keyword——WhatsApp high interactive users.
If you are still sending content to all users in a group, it is like sending flyers in a downtown city with a loudspeaker. And really want to improveWhatsApp develops customer efficiency, you have to find the right person first - that is, those who can click, are willing to reply, and can continue to chat.Highly interactive users. This article will take you to solve the problem by using the high interactive user group to improveWhatsApp develops customers' efficiency and return.
Common efficiency bottlenecks for WhatsApp development customers
When it comes to development customers, the most familiar routine is"Put the list - build an account - send a mass message - wait for a response". This process looks clear, but there are often various problems when it is executed:
One isToo few people reply to messages, even sent thousands of messages, it is already lucky to have dozens of reads.
Second,Reply but not continuously interacting, I had a few conversations at the beginning, but there was no news afterwards.
Third,Conversion rate is disproportionate, more is generated, less conversion, and input-output is completely disproportionate.
And the root causes behind these phenomena are actually pointing to one point: your audience is not"hot". Most of them are not highly interactive users, and many accounts have not been used much for a long time. You are working hard against a bunch of "cold" numbers, and of course the harder you work, the less you can.
What isWhatsApp high interactive user? Why is the key?
WhatsApp high interactive usersRefers to those inOn WhatsAppHigh activity, quick response, frequent clicks, strong willingness to participate in contentuser. These people are not only willing to read your news, but also willing to continue communicating, and even take the initiative to ask questions, ask for quotes or participate in activities.
This kind of person is the most suitable goal to convert into customers. They may not be the most valuable in your number library, but they are the most valuable. If you can identify this group of people and prioritize development, efficiency and conversion rates will naturally be pulled up.
For example, an individual who goes overseas for nail art trainingThrough the system recording, I found that among the 10,000 numbers in his hand, there were less than 2,000 truly highly interactive users. But it was these 2,000 people who supported more than 90% of the course purchases. There were 8,000 other numbers, and there was no movement after being sent in a group. As soon as such data came out, the team immediately changed its strategy and focused on operating the 2,000-person group, and the course full rate increased significantly.
Where to find high-interactive users? Digital Planet gives you the answer
If you rely on manual judgment of who is a high-interactive user, it is almost impossible to operate. Especially when you have thousands or tens of thousands of number libraries, you can't observe them one by one. At this time, the value of the tool is highlighted.
Digital Planet Number Screening and Detection PlatformIt can help you quickly identify which highly interactive users are. Its logic is not based on real data, such as:
lWhether to passWhatsApp Account
lRecent online time
lMessage opening and click behavior
lReply frequency
lActive tag score
You only need to upload your number library, and the platform will help you filter out high-interactive users with one click and divide them into different active levels, so that you can clearly know who is worthy of key development and who can put it aside first.
For example, a company is doing new energy projects in the Middle East and screened through the platform.With 20,000 numbers, 6,000 of them were found to be active in the past month, and the platform marked 1,500 of them as high-interactive users. They subsequently followed up with these 1,500 people through layered marketing, and developed more than 20 effective intention customers within three weeks.
How do WhatsApp development customers focus on highly interactive users?
After clarifying the importance of high-interactive users, we still need to do it.——How to design and develop processes around these users.
first step:Use platform tools to filter out invalid numbers and low-active users, only high-interactive users are retained. Don’t think it’s a pity to have fewer numbers. Accurate and accurate are the kingly way.
Step 2:Content adjustment. Highly interactive users are more sensitive to content. Don’t send them common copy, but be more personalized, such as sending closer content based on their country, preferences or behavioral habits.
Step 3:Rhythm adjustment. For high-interactive users, you can appropriately speed up the interaction rhythm, such as posting once every three days, and combining it with guides or topics, not only will you not be disgusted, but you are more willing to participate.
Step 4:Feedback Tracking. After each interaction, you should record the other party’s reactions and behaviors, such as whether to click on the link or ask questions actively. This information can be further refined and stratified, and gradually shifted from high interaction to high conversion.
Step 5:Continuous activation. Even highly interactive users are not always hot. You need to keep the interaction warm and prevent it from happening with regular activities, benefits or simple greetings"Because it's cold."
Real case: From blind posting to increased conversion rate200%
A company that does voice-translation services in the Philippines initially usesWhen developing WhatsApp customers, it sent 20,000 messages in a mass manner, with an average conversion rate of less than 1%. Later, they imported the data into the Digital Planet platform, retaining only 7,000 highly interactive users, and pushing exclusive offers and case sharing in batches.
In just one month, the conversion rate has been from the original0.9% increased to 2.8%, and the response rate increased from less than 5% to more than 14%. This does not include the possible future long-term customers. The biggest feeling of the team is that it is no longer "hard marketing" but real "dialogue marketing".
High interaction brings not only transformation, but also trust and repurchase
WhatsApp Development CustomerThe goal is not just"One-time business". A continuously and stable customer development system requires users to maintain continuous trust and interest in you. andWhatsApp high interactive usersIt is the cornerstone of this system.
They will talk to you about life, feedback products, proactively suggest, and even introduce others to you. They are your most valuable in a strange market"Acquaintances" are worth investing in resources to maintain.
If the development client is"Dig a well", then high-interactive users are the "water outlet". Your efforts will eventually be converted into results through these outlets.
If you want to develop customers to develop stably, quickly and stick for a long time, focus on your high-interactive users from now on. useDigital Planet Number Screening and Detection Platform, bring the realFind the "living person" and you will find that efficiency and effect can be achieved at the same time.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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