The LinkedIn page can publish newsletter! Easily help overseas promotion to "get to the next level"

Newsletters used to be the field of email marketing, but LinkedIn is taking steps to modernize it to fit in the current era of social media.

LinkedIn Newsletters’ launch is an extension of Articles for Pages launched last year, which allows businesses to create and publish long-form content. Articles for Pages’ goal is to enable followers to engage in conversations and invite conversations, while newsletters expand by providing subscriptions to duplicate articles with similar topics.

Business/brand owners on LinkedIn can serialize articles on specific topics, and businesses/brand owners can subscribe to these articles through briefings. The whole process of getting started with newsletters is arguably simple, which not only helps increase follower engagement, but also helps to expand viewership outside the main platform.

How LinkedIn Newsletter Works

You can create a LinkedIn newsletter in three simple steps:

Create: Start writing an article and select Create Newsletter

Publish: When publishing newsletters, they will be published to the feed simultaneously, and LinkedIn will notify all followers

Review performance: View analysis of each newsletter sent and quickly evaluate the number of subscribers

When someone reads articles posted on your LinkedIn homepage and wants to be up to date with similar content, they can subscribe to it as a newsletter.

Subscribers receive automatic one-time notifications when you create a new post in this serialized topic. When you post new content, they have the option to receive emails and in-platform notifications from there. LinkedIn has already achieved success among early adopters of newsletters such as news publishers, Insider and video conferencing company Zoom. Zoom saw 10% of its followers subscribe to the LinkedIn newsletter within the first 24 hours. Insider is part of a pilot program for new features, gaining 820,000 subscribers in 24 hours.

The power of communication

LinkedIn has long allowed individuals and businesses to create and publish various content on pages, from status updates to short-form content to long-form content on page articles.

Serialized content is a proven way to maintain customer interaction in blogs and standard newsletters. According to Hubspot.com, four out of five marketers would rather give up on social media than email marketing, and the LinkedIn newsletter offers the best of both worlds.

Similar to email marketing, LinkedIn members create a subscriber base that categorizes types for specific customers based on serialized topics.

Unique to LinkedIn

LinkedIn is a social media platform designed for businesses. This time, it helps members attract and increase followers and subscribers through Newsletters and Articles for Pages, expand article influence, and opens newsletters for qualified page creators. This includes meeting a basic audience with more than 150 followers, having experience in creating original content, and complying with professional community policies, all with the possibility of getting the experience and use of this feature.

It’s too early to tell if the program will be popular with existing members, but the early success of the newsletter seems promising, adding another tool for LinkedIn members to interact with followers/fans, a boon for businesses and overseas marketing promotion professionals.

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