LinkedIn pages can now publish newsletters! Easily help overseas promotions "go to the next level"

Newsletters were once the domain of email marketing, but LinkedIn is taking steps to modernize it for today's social media age.

The launch of LinkedIn Newsletters is an extension of Articles for Pages launched last year, which allows businesses to create and publish long-form content. The goal of Articles for Pages is to better engage and invite conversations among your followers, and the newsletter extends that by offering subscriptions to recurring articles with similar topics.

Enterprises/brand owners on LinkedIn can serialize articles on specific topics, and enterprises/brand owners can subscribe to these articles in the form of newsletters. The entire process of getting started with a newsletter can be said to be simple, and it will not only help increase follower engagement but also help expand viewership beyond the main platform.

How LinkedIn Newsletters Work

You can create a LinkedIn newsletter in three easy steps:

Create: Start writing an article and select "Create Newsletter"

Publish: When a newsletter is published, it is published to the feed and LinkedIn notifies all followers

Review performance: View analytics for every newsletter sent and quickly assess subscriber numbers

When someone reads an article posted on your LinkedIn Page and wants to stay up to date with similar content, they can subscribe to it as a newsletter.

Subscribers receive automatic one-time notifications when you create a new article in this serialized topic. From there, they can opt-in to receive email and in-platform notifications when you post new content. LinkedIn has found success among early adopters of communications such as news publishers, Insiders and video conferencing company Zoom. Zoom saw 10% of its followers subscribe to the LinkedIn newsletter in the first 24 hours. Insiders were part of a pilot program for the new feature and gained 820,000 subscribers in 24 hours.

The power of communication

LinkedIn has long allowed individuals and businesses to create and post a variety of content on their pages, from status updates and short-form content to long-form content for Page articles.

Serialized content is a time-tested way to maintain customer engagement in blogs and standard newsletters. According to Hubspot.com, four out of five marketers would rather give up social media than email marketing, and LinkedIn newsletters offer the best of both worlds.

Similar to email marketing, LinkedIn membership creates a subscriber base that is typed and targeted to specific customers based on serialized topics.

Exclusively on LinkedIn

LinkedIn is a social media platform designed specifically for businesses. This time, it uses the Newsletters and Articles for Pages functions to help members attract and increase followers and subscribers, expand the impact of articles, and open the newsletter function to qualified page creators. This includes users who meet the basic audience of more than 150 followers, have experience in creating original content, and comply with professional community policies, who may be able to experience and use this feature.

It’s too early to tell whether the program will be popular with existing members, but the early success of the newsletter seems promising, adding another tool for LinkedIn members to engage with their followers/fans, which is a boon to businesses and marketing professionals.

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