Is it still worth sending messages to a WhatsApp account that has been offline for too long? Test first and then

doingWhen marketing WhatsApp, many companies and operators are asking: I have a group of customers with mobile phone numbers who have already joined WhatsApp. Can I continue to send messages? The answer is not simple. "Opening an account" is only the first step. Whether it can be contacted in time and whether it can respond to your information,The key is whether the account is still online, or——How long has it been offline?

WhyIs "offline days" an important reference when deciding whether to send a message?

a lot ofAlthough WhatsApp accounts still exist, actual users no longer use them, have changed their numbers, or have not logged in for a long time. The common features of these types of accounts are:

lOnce the message is sent, it will not be read or returned;

lThe failure rate of mass sending is high;

lUnable to startBot process may trigger automatic follow-up;

lThe delivery effect is seriously distorted, affecting subsequent analysis and optimization.

That is, if you do not screen for offline days,A large amount of information may be being sent to already“Disconnected” accounts not only waste resources but also lower conversion rates..

How long does it take to be offline?"High risk"? Three time nodes can be referenced

In actual operations, different industries and business scenarios have differentThe definition of "active account" is slightly different, but it can be roughly divided into the following three types of time dimensions:

lOfflineWithin 3 days: It is a highly active account and is suitable for private chat guidance, group messaging, and sales reception;

lOffline3～14 days: It is a medium-active account and can be judged according to the business strategy whether to continue to reach out or perform a one-time activation;

lOffline over14 days: For accounts with low activity or even silence, it is recommended to first eliminate the core operation process or enter"To be seen" grouping.

Through this layered filtering, you can make your reach more effective and reduce unnecessary sending costs and account risks.

Real case: If offline status is not checked, marketing effect will be reduced

A cross-border e-commerce team used old customer lists to conduct sales before the Black Friday event.WhatsApp private chat promotion. As a result, tens of thousands of messages were sent in bulk, but the actual reading rate was less than 8%, with very few conversions. After testing, it was found that about 60% of the accounts on the listhas exceededNot online for 7 days, and some accounts have even been banned or no longer used.. After optimization, the team introduced an offline days filtering mechanism to only retain accounts with activity levels higher than the standard line and send them again.The message reading rate increased to32%, and the conversion cost is reduced by 48%.

This is not a technical issue, but a strategic issue:don't let“Zombies” consume your most valuable marketing resources.

How to detect quicklyHow many days does a WhatsApp account remain offline?

It is obviously unrealistic to manually click on each chat window to check the last online time. The really efficient way is to use supportPlatform for WhatsApp status detection feature, through the batch detection function, identify the offline duration, activity level and whether to ban all target accounts at once.

In this scenario,"Offline Days Detection" is not only a data tool, but also a necessary action for enterprises to achieve precise stratification, reduce costs and increase efficiency in WhatsApp private domain operations.

Solutions provided by Digital Planet

In order to meet the practical needs of a large number of marketing teams, the [Digital Planet] platform has specially launchedWhatsApp offline status detection feature, has the following capabilities:

lSupports batch upload of number lists, and automatically detects whether each account is registered, online, and last active time;

lOutput structured results, including offline days, account status, abnormality and other fields;

lSupports exporting, grouping, and labeling to facilitate subsequentAccess to Bot, customer service, and SCRM systems;

lFiltering rules can be customized according to the time dimension, such as excluding more than7-day offline account, only active users within 48 hours, etc.

With this set of tools, you no longer need to rely on subjective judgment, but use data to speak for you, making your reach more precise and allowing your marketing to truly focus onFor users who are “still there, still online”.

An offline account does not mean that the account is invalid; but if you do not detect or filter, it means you are sending blindly. Marketing is not gambling;Detecting the number of days WhatsApp has been offline is the most direct and effective step for you to improve your ROI. You might as well start today and use a set of mature screening tools so that every message sent will be sent to "people who are worthy of being disturbed."

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official