Amazon Traffic Drainage - How to Use TIKTOK to Effective Traffic Drainage to Amazon

For Amazon sellers, they must first know the historical user information of their store and whether their product's age group is consistent with those of tiktok.

2. Choose

The choice of the product needs to follow the principles. It is recommended to choose a product that meets daily use but is very few, that is, the selected product must have a certain number of users, which can at least ensure smooth order and high conversion rate. At the same time, it is not a sold out thing; the price of the selected product is recommended to choose small and medium-sized light products.

3. Screen high-quality traffic

Always remember that the ultimate goal of everything we do is to be able to achieve, so when choosing a flow pool, we should screen for high-quality flow, because although the flood flow is large, it is not accurate, and is far less important than some accurate high-quality flow. Therefore, when selecting traffic, we should aim to obtain high quality and accurate traffic.

So how to obtain high-quality traffic? You can search for product keywords, your own characteristic keywords, and product classification analysis from the home page search box. At the same time, our products must also follow the popularity.

So, how exactly does TikTok conduct free off-site drainage? There are several common methods:

1. Add a brand story on your homepage

When TikTok users see their favorite video content or product, they click on the creator's personal homepage to gain insight into the creator's profile and other content on the homepage. That's why, you know, when you post a video with a low view count, the video will enter the global traffic pool, and the traffic will also surge with the reasons. So, in your TikTok profile, describing the brand, the product, and most importantly, what can you provide to your customers? Whether it’s getting fun from videos or getting product discounts, these can be added to our lives.

2. Add Amazon flagship store link to the TikTok homepage. Currently, there are only three ways to monetize TikTok e-commerce:

The homepage has a third-party link (the link can be: independent websites, Amazon, AliExpress, apps, etc.);

Sell goods through short videos (content) + Douyin store;

Live broadcast + TikTok store

Therefore, if you use the first case to hang links to Amazon’s store diversion, you should be careful not to add your product list link to the homepage, because when the video playback volume of his account reaches 10w + / 1000w each time, your homepage will be very large, and the number of views will dilute your single link conversion rate.

If you can guarantee high conversion rates for visitors to enter, you can do that. But if you are not sure you can get a high conversion rate, then be sure to remember to filter the first wave of incoming traffic, then introduce your single product link, filter out garbage traffic The advantage of adding Amazon flagship store on the TikTok homepage is that after the user clicks in, they either exit directly or browse the flagship store to find something that suits them. This process is called "traffic filtering", which increases the user's conversion probability.

In addition, users can also follow their own stores. Through continuous accumulation, when fans have a certain degree of precipitation, they can use Amazon’s background and current situation to promote new products. When posting, fans can see the posts and new products at the first time, which is very useful for the promotion of new products, and this feature is free.

3. Amazon can do affiliate distribution:

One is to make your own video and then pass the video to your own store. In the middle, a transfer page needs to be created and the groupings need to be filtered. Secondly, you can find influential people, send them samples, and contact them through the platform. You can also go to the Tiktok homepage of internet celebrities, and they usually post contact information.

Therefore, when Tiktok's traffic is finally converted into Amazon search, many merchants and professionals are working on a model, which is to publish videos and links, add social platform accounts and third-party websites on the homepage, and guide them to private domains for communication. Like a line, Whatspp.

There are also paths to finally complete traffic conversion: get traffic from TikTok - independent website homepage link (transfer) - Amazon/other third-party platforms (final) - and then to customer ordering mode.

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