What is the use of Amazon number detection? Cross-border sellers begin to pay attention to buyer data quality

Some time ago, a person who worked on the American websiteThe Amazon seller said something when chatting with his colleagues: "Advertising is getting more and more expensive now. My biggest loss is not advertising fees, but contacting a group of customers who have no value at all every day." At first, everyone thought he was exaggerating. Later, after a closer look, they discovered that he organizes overseas customer resources every day, hoping to develop potential buyers through emails, WhatsApp, social platforms, etc. However, after a long time, he discovered that many numbers are no longer available, and there is a lot of duplicate and confusing data. There are not as many customers who can really follow up.

In fact, this is not an isolated case. More and more cross-border sellers are beginning to realize that what determines marketing effectiveness is not just advertising, nor how much user data they have, but whether the data can still be used and whether it is worth the time investment.

It is precisely because of this thatAmazon number detection has begun to attract the attention of more and more sellers.

Many people think they are short of customers, but in fact they are short of clean data.

Many cross-border sellers now purchase user data, compile customer lists, or accumulate overseas user resources through different channels. Over time, there may be dozens of them stored in the computer.The Excel table contains American buyer data, British user data, German customer list, and contact information collected from previous exhibitions.

It seems that there is more and more data, but when you actually start using it, you will encounter various problems.

Some numbers have expired, and there is no response when sending messages; some customer information appears repeatedly, and the same customer is contacted several times; and some data sources are too old, and customers have already changed their contact information, so it is meaningless to continue to follow up.

Many sellers are doing the same thing over and over again every day, which is constantly looking for new customers, but rarely spend time sorting out the data they already have.

In fact, an organized customer list is often more valuable than retrieving 10,000 new pieces of data.

Because the marketing budget is limited, every time you contact a customer and every time you advertise, you should try to face people who are actually likely to make a deal.

Amazon advertising is getting more expensive, why regular customers and accurate buyers are becoming more and more important

done in the pastAmazon, as long as the product is good and combined with advertising, you can quickly get orders.

Things are completely different now.

The competition for popular keywords is becoming more and more fierce, the price of advertising clicks is constantly rising, and the orders brought by the same budget are not as obvious as before.

Many sellers began to change their minds.

Instead of constantly buying traffic, it is better to reorganize the customer resources you already have.

For example, a seller once sold pet products and accumulated a lot of overseas consumer data. If these users can be reorganized and then marketed for new products, the cost will often be much lower than repurchasing advertising traffic.

But there is a premise here, that is, these customer data must be true, valid, and able to continue to be contacted.

Otherwise, even if you have 100,000 pieces of customer information, they are just numbers.

So more and more sellers are starting to pay attention toAmazon number detection hopes to know which customers are worth continuing to invest in and which data should be cleared directly before marketing.

Why number detection is increasingly important

When many people hear number detection for the first time, they think it is just checking whether the number is written correctly.

Not really.

For cross-border marketing, the biggest role of number detection is to help sellers organize customer resources in advance.

Give a very simple example.

Suppose you have 50,000 overseas user numbers in your hand, some of which have been deactivated, some of which are duplicates, and some of which have not opened relevant social platforms at all.

If you do not screen in advance, your subsequent promotion, customer development, and advertising and remarketing will be affected.

Many salespeople work hard to contact customers every day, but to no avail. This is not because of a problem with their communication skills, but because they are faced with a batch of low-quality data at the beginning.

Therefore, many mature teams now put number detection before marketing rather than after marketing.

Organize first and then develop, the efficiency will be much higher.

What Amazon sellers really need is accurate buyers, not more lists

Many cross-border newcomers tend to fall into a misunderstanding, always thinking that the bigger the customer list, the better.

Buy a batch of American user data today, compile a batch of British consumer lists tomorrow, and collect Canadian buyer resources the day after tomorrow.

There is more and more data in the computer, but it is rarely organized.

In fact, an accurate customer list of 5,000 people is worth much more than 50,000 pieces of unprocessed data.

Because precise customers are more likely to make purchases and establish long-term relationships.

For example, a person who sells coffee machinesIf Amazon sellers face people who like coffee products and often buy kitchen supplies, then the marketing effect will naturally be better than random promotion.

So, what really matters is not the quantity of the roster, but the quality of the roster.

Number detection is an important step in improving the quality of the list.

How Digital Planet HelpsAmazon sellers organize customer resources

When many sellers first come into contact with Digital Planet, they think it is just a simple screening tool.

In fact, it is more like a platform specifically designed to help overseas marketers organize user data.

For example, aAmazon sellers are preparing to promote the US market and have accumulated 80,000 overseas numbers. However, these data come from different sources. Some are left over from previous advertisements, some are provided by partners, and some are compiled by themselves over a long period of time.

If you use this data directly to start marketing, it is easy to have a large number of invalid contacts.

Through Digital Planet, you can first import these numbers into the platform for batch testing. The platform will help sort out the status of the numbers, filter out data that cannot be used anymore or be repeated, leaving user resources more suitable for continued marketing.

Apart fromAmazon-related user data, Digital Planet also supports detecting whether a number is open to multiple overseas social platforms such as WhatsApp, Telegram, Facebook, Instagram, LINE, Zalo, and X (Twitter). If you are going to develop WhatsApp customers, you can first screen the numbers that have already opened WhatsApp; if you are going to do Telegram promotion, you can identify users who have registered for Telegram in advance; if you are going to develop the Japanese market, you can also screen users who have opened LINE; when you are entering the Vietnamese market, you can check the Zalo account status.

For many cross-border sellers, this means that they do not need to slowly verify on each platform, but can compile a more valuable customer list in advance before promotion.

For example, prepare to doWhen marketing on WhatsApp, you can first screen Amazon buyers who have opened WhatsApp; when preparing to promote through Facebook, you can organize relevant Facebook users; if the new product is to be tested in multiple countries, you can also create different customer tags based on the country, platform activation status and number status to make subsequent marketing more accurate.

Many teams will make the entire process into fixed steps: first collect customer resources, then use Digital Planet to complete number detection and social platform opening screening, and finally enter the advertising promotion, private message marketing or customer follow-up stage. This not only reduces a large number of invalid contacts, but also allows marketing budget to be spent on more valuable customers.

What is truly valuable is not data, but data that can be traded

Cross-border e-commerce has entered the stage of refined operations.

In the past, the competition was about who could put products on the shelves quickly and who invested more in advertising; now the competition is about who understands customers better and who can find people who are truly interested in buying faster.

More and more sellers are beginning to realize that instead of constantly buying new traffic, it is better to sort out their customer resources first. Only by knowing which numbers can still be used and which users have already subscribedWhatsApp, Telegram, Facebook or Instagram, which customers deserve to be followed up will make subsequent marketing actions more efficient.

If you are organizingAmazon buyer resources, overseas customer lists or cross-border e-commerce user data, you might as well give it a trydigital planet. It not only supportsAmazon number detection, also supportsWhatsApp activation detection, Telegram account screening, Facebook user identification, Instagram activation detection, LINE screening, Zalo detection, X (Twitter) account identificationThe screening capabilities of multiple overseas social platforms can help you organize messy data into precise resources that can truly be used for marketing and customer development.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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