KuCoin mailbox first checks validity and then registration to reduce invalid contacts in encrypted user marketing

DoWhen marketing KuCoin users, it is usually not the safest way to handle it by directly sending the email data in bulk. Just because the email address is in a correct format does not mean that the email address is actually available; if the email address can receive emails normally, it does not mean that the email address has been registered with KuCoin.

If not distinguished in advance, marketing emails will be sent to invalid email addresses and unregistered email addresses at the same time.KuCoin’s general email address, as well as valid email addresses that may be related to KuCoin. As a result, not only will the number of bounced emails increase, but email delivery costs, manual follow-up time, and domain name reputation may also be affected.

A more reasonable screening order is: check the email validity first, then checkKuCoin registration status.

The first level is to solve whether the mailbox can be used normally.

A common problem in mailbox data is not just one missing character. Batch collection, form submission, manual entry and historical data merging may all cause the following situations:

lEmail format error;

lThe domain name does not exist or cannot be resolved;

lThe email address has been deactivated;

lTemporary or disposable mailbox;

lDuplicate submitted email address;

lHistorical mailboxes that have not been maintained for a long time;

lThe address cannot receive mail normally.

Even if all these mailboxes are enteredKuCoin registration testing will also incur unnecessary testing costs. More importantly, if a company directly sends marketing emails to a large number of invalid mailboxes, the bounce rate may increase significantly.

Therefore, the first step should be to use Digital Planet to check the validity of global mailboxes, and exclude mailboxes that are obviously invalid, have abnormal formats, and cannot be used normally.

This layer does not determine whether the user is registered or not.KuCoin only solves one basic problem: whether this mailbox has the value of continued detection and normal access.

For example, the original data containsOf the 50,000 mailboxes, after deduplication and validity testing, only 36,000 mailboxes can be used normally, so there is no need to process all 50,000 pieces of data in subsequent KuCoin registration testing. Narrowing the scope first can make subsequent screening more focused.

A valid email address does not mean it belongs toKuCoin users

A valid email address can only prove that the address is qualified for use, but cannot prove that the email address has been registered.KuCoin, also cannot indicate that the holder is interested in the cryptocurrency.

This is where many marketing teams get confused.

If the company promotes trading tools, crypto industry activities, blockchain information, wallet services, or products for crypto users, the scope is still too large if it only relies on email validity screening. A lot withAfter ordinary email addresses that are not obviously related to KuCoin enter the promotion process, the open rate and conversion rate may not be ideal, and the risk of unsubscription and complaints may also increase.

After completing the email validity check, you can continue to check it through Digital PlanetKuCoin mailbox registration detection further divides valid mailboxes into different states.

In actual processing, at least three types of results should be distinguished:

Invalid email

This type of email is not suitable for continuing to send marketing emails, and there is no need to enter sales follow-up. It should be excluded from the current reach task and the data source should be reviewed.

Valid but not detectedKuCoin registered email address

The mailbox itself can be used normally, but it cannot be classified accordinglyKuCoin related users. Whether to continue to reach out depends on whether the company has other clear basis, such as users actively subscribing, participating in activities, submitting inquiries or agreeing to receive relevant content.

valid and detectedKuCoin registered email address

This type of email has a relatively higher matching degree with the promotion theme, and can enter a higher priority marketing group on the premise of complying with laws, regulations, platform rules and user authorization scope.

Such a layering ratio"Send if the email is valid" is more accurate and saves resources than not cleaning the email and directly checking the KuCoin registration.

Checking the registration cannot directly equate to high-value users.

KuCoin email registration detection solves the problem of account association range, rather than user asset judgment.

It was detected through Digital Planet that an email address has been registeredKuCoin does not mean that the user can be further inferred:

lCurrently still actively trading;

lHow many digital assets are held;

lWhat certifications have been completed;

lWhich digital currency you prefer;

lHave high investment ability;

lThere must be intention to purchase or cooperate.

There is still a distance between account registration status and real marketing intentions.

If only based on"Registered for KuCoin" puts all email addresses into the high-frequency marketing process, which may still cause over-reach. What really affects conversions usually includes whether the user has recently taken the initiative to inquire, whether they have subscribed to industry content, whether they have participated in relevant activities, and whether they have explicitly agreed to receive marketing emails.

therefore,KuCoin registration detection is more suitable as a marketing layering condition rather than as a separate transaction judgment criterion.

Combine registration results with business actions

Digital Planet can help companies complete email validity testing andKuCoin is registered for testing, but marketing priorities still need to be combined with the company's own legally obtained business data.

It can be divided according to the following logic:

Prioritize access

The email is valid and detectedRegister with KuCoin, and have recently taken the initiative to inquire about products, subscribed to relevant content, or participated in crypto industry events. Such objects are more closely related to the marketing theme and can be prioritized for content contact or sales follow-up.

Content cultivation

Email is valid and detectedKuCoin is registered, but there has been no clear consultation recently. Such targets can first receive industry reports, product tutorials, security knowledge, or introductions to market tools. It is not appropriate to send strong promotional content at the beginning.

Test with caution

Email is valid but not detectedKuCoin registration. If users have actively subscribed to corporate content, they can send general information according to their authorization scope; if there is no compliance source and contact permission, they should not directly carry out marketing just because the email address is valid.

stop reaching

The email address is invalid, duplicate, the source is unclear, or the user has unsubscribed. Such data should be excluded in time to avoid further consumption of sending resources.

The value of this layered approach is to allowKuCoin registration detection truly participates in marketing decisions, rather than just generating an isolated detection result.

A valid email address does not mean that the email will definitely enter the inbox.

After completing Digital Planet's global mailbox validity test, it can reduce the number of emails sent to invalid addresses, but there is no guarantee that every email can enter the inbox.

Whether the email is delivered normally will also be affected by factors such as the reputation of the sending domain name, frequency of sending, email content, unsubscription mechanism, user complaint rate, and service provider filtering rules.

Therefore, it is not appropriate to send all the filtered mailboxes at high frequency at once. You can first select a small number of target audiences for testing, observe the bounce rate, open rate, click rate, unsubscribe rate and complaints, and then gradually expand the scope.

If two sets of email addresses with the same registration status have a big gap in marketing effectiveness, the problem may not be there.KuCoin registration detection, while the content does not match user needs. At this time, you should adjust the email subject, value expression, and landing page instead of continuing to increase the frequency of sending.

A set that can be executed directlyKuCoin Email Screening Process

Businesses can formalize the entire process:

The first step is to remove duplicates from the original mailbox, unify the case and format, and eliminate obviously erroneous data.

The second step is to use Digital Planet to check the validity of global mailboxes and clean up invalid mailboxes and addresses that are not suitable for continued processing.

The third step is to submit only valid email addresses to Digital Planet for processing.KuCoin mailbox registration detection to avoid invalid data repeatedly occupying resources.

The fourth step is to establish based on the test resultsThere are three basic groups: "valid and registered", "valid but no registration detected" and "invalid email address".

The fifth step is to combine the detection results with its own business data such as user authorization, consultation records, content subscriptions, event participation, etc. to determine the priority of contact.

The sixth step is to test email performance in small batches and continuously observe bounces, clicks, unsubscriptions and complaints.

The seventh step is to recheck historical mailboxes regularly. Email status and account usage may change, and old results should not be regarded as fixed conclusions for a long time.

During the entire process, the detection time, data source, user authorization scope and grouping basis should be saved. When subsequent unsubscriptions, complaints or data disputes occur, the team can quickly confirm relevant records.

The core value of KuCoin mailbox detection is to reduce invalid actions

The focus of KuCoin email marketing is not to find as many email addresses as possible, but to reduce content sent to invalid email addresses and irrelevant objects.

First use Digital Planet to check the validity of the mailbox, which can reduce the proportion of invalid data entering the subsequent process; then proceedKuCoin mailbox registration detection can further narrow the scope related to encryption business from valid mailboxes; finally, a reasonable marketing sequence can be determined by combining user authorization and real business behavior.

This process will not directly guarantee a deal, but it will allow the marketing team to send less invalid emails, deal with less bounced emails, and waste less time on sales follow-up. At the same time, it can focus its limited budget and energy on more closely matched target groups.

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