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I believe that instagram friends who do foreign trade should be familiar with it. In fact, many foreign traders have already "secretly" used instagram to develop customers. No matter how much you know about instagram, I believe that after reading this guide, you will have a relatively comprehensive understanding of instagram marketing.
one,How much does it know instagram
The name Instagram is derived from Instamatic, and is the name of a series of low-priced portable point-and-shoot cameras that Kodak has been selling since 1963. So it's obvious that this Instagram is a social platform for sharing photos. In 2012, instagram was acquired by Facebook, so instagram is also a product under Facebook.
One of the world's social media platform giantsInstagram's monthly activity exceeds 1 billion, more than 70% of users are under 35 years old, and the average daily browsing time exceeds 1 hour. This communication platform, which mainly focuses on sharing high-value pictures, is also a marketing base that is prone to "hot products" and "Internet celebrity brands", and is very suitable for social media marketing for startup brands.
I believe many friends know,Nowadays, more and more merchants are using social media for marketing, and now there are not only popular platforms.Facebook, Instagram, Twitter, Pinterest, and even short video platforms that have emerged in recent years.
So why do we chooseWhere is Instagram? Instagram and Facebook belong to a company, and these two platforms account for the largest number of users. According to a survey, more than 83% of users are familiar with products and services through Instagram. According to the Instagram and Facebook report released by social bakers, Instagram users have more participation than Facebook, and the audience size of Instagram’s platform is already 39% higher than Facebook. High participation represents a high degree of overlap between Instagram users and cross-border e-commerce audiences.
two,Instagram operation skills
Instagram can be operated on mobile phones or web pages on computers. If you operate on mobile phones, you need to install a software. Of course, Android and Apple installation packages are different. This is similar to WhatsApp installation method, so I won’t say much. If you don’t understand, please ask me. It is relatively simple to operate on the web page. Log in to the official website of instagram www.instagram.com, and then log in to your account and password. You can also log in with your Facebook account. Of course, the old rules are that all foreign social platforms need to climb the wall.
Instagram composition
Home page: There are the latest updates of friends and topics you follow, you can like, comment, and share (you can only share with friends).
Search page: It will push relevant content to you based on your previous searches and browsing content.
Sharing page: It is your photo sharing, which contains adjustment of the picture layout and powerful photo editing operations to make your photos more perfect.
Interactive information page: You and friends’ likes and comments can be found here.
Personal homepage: You can see photos and snapshots you have shared in the past. Editing the homepage can modify personal information, such as avatar, name, etc.
How to add topics to share photos: Add topics before you want to addThe '#' symbol is enough. Note: # must follow the topic immediately, and the spaces do not count.
This is the general composition. If you want to do the specific operation, you can experience it more by yourself. I won’t go into it and explain it in detail.
3 tips operated by Instagram:
1. Conspicuous avatars and Bio
2. Exquisite pictures
3. Make good use of quick shooting and IGTV functions
three,Instagram marketing tips
Instagram is currently not very popular in China, but some people are trying it slowly, so if you are interested in social marketing, you can study this platform and I believe it will not disappoint you. Let’s share instagram marketing skills
1. Create a complete introduction to information
A completeInstagram introduction, should we actively convey to users what the brand does? What products are there? How to contact the team? How to find the company website?
Through the filling of these basic information, potential users of the brand can understand the information they want to obtain through the introduction. At the same time, it can also be established in the stage of building brand awareness to allow users to leave a good impression of the brand.
2: Make usernames easy to search
(1) Don't be too long, such as bestAmazonseller
(2) Use simple brand names, such as Nike, Adidas
(3) Do not underline, special characters or numbers
For example:Revolution Brewery uses the same name on Instagram, referred to as RevBrewChicago for short.
3. Switch to professional account
You can switch personal accounts to corporate accounts on both the mobile and computers. Why is it mentioned to switch accounts here? You can put them inIf Instagram's business account wants to become Facebook's public homepage, if you want to promote products, you must have a complete corporate account. Instagram's business account has some functions that personal account does not have, such as: adding business hours and addresses. In addition, it also adds the functions of promotion and effectiveness analysis, which can perform some simple data analysis for customers, such as the number of interactive accounts, the number of coverage accounts and the growth profile of fans, which improves our work efficiency and professionalism, so building a business account is the first step in our marketing.
4. Build a store
I don't know everyone is brushingDuring instagram, have you noticed that some brands' accounts will have a "shopping" button, and there will be a store logo in the upper right corner of the post you posted. Of course, the premise of this function is to switch the personal account to the enterprise account. Click in to see the difference between this post and an ordinary post: 5 products can be marked on one image, and up to 20 products can be marked on multiple images of that post; you can also see the logo with the "View Product". Click on the product marked on the image and "View Product" to view the specific situation of this product. Click on the store to see the store set by the account. For users, this function shortens their purchasing time and is much more convenient than ordinary purchasing methods.
5. Publish high-quality pictures
Instagram mainly engages in image socializing, focusing on sharing a "better life". Therefore, if you want to attract others to pay attention to you, you must first make sure that the pictures must be taken beautifully.
What Instagram users expect is beautiful pictures that attract attention, rather than ordinary product displays. You can take photos of product usage scenarios, product details, and behind-the-scenes footage, and add elements of stories and life to the photos.
6. Use tags
Each photo can be added at most 30 tags. While you can do this, it doesn't mean you have to add so many tags. Adding too many tags to photos will make comments lengthy and boring, and it will also make users reluctant to read them. Try to use 2 to 3 tags on each photo. The added tags need to be related to the photo topic, because this will be displayed when the user searches for relevant content. Using labels that are not related to photos will make this process meaningless. Different products and industry labels are definitely different, for example
(1) Merchants selling customized luggage can use the community tag #welltraveled
(2) Online stores selling beard oil can choose #beardlife
(3) Store owners who sell healthy food can choose #livingfit, etc.
7. Offer discounts and gift discounts
Offering offers such as discounts and giveaways will always attract customers, which is also a way to increase sales, promote products, and increase website traffic.
Many companies oftenInstagram offers discounts and offers, especially on some special occasions. If you have some loyal customers who often buy and share your favorite products on social platforms, then you might as well provide these customers with VIP services and discounts, which not only attracts customers, but also builds a good relationship with them.
8. Interact with fans in a timely manner and build a brand community
Instagram is a social platform for young people to concentrate on. The prominent feature of the younger generation is that they like to interact. Therefore, when brands post on Instagram, they should pay attention to the comment section in time.
If there are few fans in the comment area, reply to them one by one; if there are more fans, choose more interesting comments to interact with. True one-on-one communication with fans can not only increase the enthusiasm of fans to interact with the brand, but also cultivate fans' loyalty to the brand.
When more and more fans interact with brands, you can also launch voting or prize-based betting activities to provide benefits to fans regularly to enhance their stickiness and enhance their shopping enthusiasm.
When a brand interacts with a fan, fans will also buy a brand product.Posting on Instagram to express your experience of using the product. Through the product introduction content created by fans, it will be easier to attract potential customers to try placing an order.
9. Combine instagram with email marketing WhatsApp marketing
Everyone knows thatYou can see a lot of customer information on instagram, such as the name of the customer, the number of followers, contact information, etc. What should we do if our business individuals want to take the initiative to find customers on instagram?
We can directly enter product keywords andSearch on the instagram homepage, search for the corresponding foreign customers through keywords, and then contact them. If you find the corresponding customer on the instagram platform, I can directly comment and advertise below the customer, but this has the risk of banning the account, so in order to avoid this problem, we can find the customer's contact information and contact it privately, which is also very effective.
Just enter keywords like this to search directly, you can directly search for the customer's website, contact email, phone number, etc. At this time, we can use email andI believe that fewer people may use WhatsApp to contact customers, but this method is indeed feasible. If you are interested, you can try it yourself.
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