Sign Up
Online shopping has achieved great success in China over the past few years on platforms like Taobao- A market with a scale of US$170 billion. Now, Instagram has launched its own live shopping tool, giving Instagram users the chance to get a delicious e-commerce pie.
passLive shopping on Instagram, you can:
Educate your audience: Share suggestions and reviews, conduct product demonstrations and answer questions to help shoppers build confidence that this is the right product for them.
Showcase new products: Live streaming is the best way to share the brand’s latest and most exciting content while driving updates to real-time demand.
Work with other creators: Work with other brands and creators for live streaming to drive sales and show off your product collaboration.
What isInstagram Live Shopping?
Instagram Live Shopping allows creators and brands to sell products during Instagram Live broadcast.
Think of it as an update to the old-style TV shopping network-It will only be more realistic and interactive. With Instagram Live Shopping, you can showcase your products, interact with fans, and work with other brands and creators.
Instagram Live Shopping is available for all Instagram Business accounts with Checkout. These users can mark products from their catalog to display at the bottom of the screen for purchases during live streaming.
Instagram launched Shops earlier this year, allowing approved accounts to upload product catalogs and create digital e-commerce storefronts in the app. The real-time shopping feature extracts information from the same product catalog, allowing you to put the best deals first during the broadcast.
Who can use itInstagram Live Shopping?
To playInstagram live shopping experience, you must be a US brand or a creator who can use Instagram Checkout.
Need to shopInstagram live shopping experience, you just need to become an Instagram user in the United States and you can throw in some coins.
If none of these describe you, please hold on: this feature may be promoted globally in the future. Find out the latest ones hereInstagram updates so you won't miss it when you're released.
How to set it upInstagram Live Shopping
Start yourBefore you stream your Instagram shopping stream, you should have set up your Instagram Shop and product catalog. You can't label products if you don't have products.
Need some help building your directory? Check out our step-by-step guide to set up yourInstagram store. Note that you can create a collection of up to 30 products in the catalog to facilitate access to planned product groups.
After putting the product into the system, the following is to startHow to experience live shopping on Instagram:
Click the camera icon in the upper right corner
At the bottom of the screen, switch to real-time
Tap Shopping
Select the product or collection you want to display
Click the broadcast button to start live broadcast!
After scrolling, you can pin the product to the screen one at a time
While watching, fans can click on the featured product to view the product details page, or continue to make a purchase. Let the shopping crazy start!
existTips for real-time shopping on Instagram
The original, unedited nature of live broadcasts makes it different from the simplest in yoursShare your product purchase or sale experience in the feed or through Instagram Story.
Make the most of intimacy, interaction and authenticity to make live shopping unique.
Show new products or collections
When it comes to real-time releases, it will be even more exciting to issue major announcements.
If you are deleting a brand new product or collection, promote it by sharing all the details in the live stream. You can answer fans’ questions when you first release products to the public and bring a real sense of personalization to the launch.
Instagram even has product launch reminders to help build expectations and set alerts for people to listen.
Recommended product tutorials or operation methods
existShared pictures and videos of products in Instagram feeds and Stories is great, but it’s better to engage with real-time, interactive demos or tutorials.
For fans, it’s a great opportunity to understand how products work in real time, to let them know what products you’re selling or get inspired to make a purchase.
As a seller, building a direct connection with your audience is a rare opportunity to solicit feedback or answer questions when you showcase what your product is best.
Embrace spontaneity
Creating predictable schedules ahead of time and planning activities is great, but spontaneousLive sessions also have something special.
aboutThe best thing about Instagram Live is that it is so real and real. Maximize "Everything is possible!" Surprise your followers with quick sales and surprising presentations.
These spontaneous broadcasts offer an opportunity to reward followers…and have a little fun while you play around.
Work with other creators
Live broadcast is with otherAn excellent opportunity for Instagram celebrities, brands or creators to cross-promote.
You can have a special guest host a live shopping event featuring their favorite products or offer special ones to fans of another brandVIP price. There are many opportunities for cross pollination here.
Try Q&A
Shopping onlineHaving a Q&A on the feed is a great way to help hesitant shoppers solve all their problems.
Specially targetedLive marketing of the “What do I ask?” will bring out curious people who may not have tried it yet. And because it's a private and casual environment, follow v shenlikun002 for more live streaming information, you'll earn trust in a way that a more granular feed post may not attract viewers.
Switch things
For brands,The shopping feature of Instagram Live is definitely an exciting tool - but don't forget the other ways to use Live.
Continuously selling to audiences is the way to eliminate their affirmation. Ideally, you’ll balance product-driven live streaming and content-driven moments. Make shopping special—One chance! - Keep people curious and excited.
数҈字҈星҈球҈͏
