How to make an advertising budget on Instagram? How much marketing cost should be invested

arriveIn 2023, Instagram is expected to have 1.2 billion users. Since 90% of Instagram users focus on at least one business, your business has great potential to attract a large global audience.

But owned on the platformWith 200 million business accounts, the competition to stand out is very fierce. While it's tempting to put all your budget into your ads - because it certainly means you'll show your content in front of more people? ——But don’t underestimate the power of a well-thought-out organic campaign.

While every business will have a unique way to use budgets toInstagram marketing, but in the long run, understanding the cost of advertising, how much you can expect to budget for your natural effort, and how to get your funds to work harder, will help your marketing efforts.

How much does advertising cost on Instagram?

Instagram is expected to generate $33.25 billion in advertising revenue in 2022. Its advertising is booming and more businesses want to participate.

But in your deep understanding Before Instagram ads, it is important to know their pricing structure and which one might be the best for your business.

Instagram advertising costs depend on the pricing model you choose. When setting up an Instagram campaign, you can choose between two pricing structures:

Cost per click (CPC): Instagram charges you whenever someone clicks on your ad.

Cost per thousand impressions (CPM): Instagram charges you every thousand impressions.

Socialbakers' research shows that the average cost-per-click on Instagram depends on the location of the ad. For feed posts, CPC is about $0.60. Instagram Stories' CPC is cheaper, around $0.40-0.50.

Feed posts usually cost around $1.70; story ads cost around $1-1.15.

Often, CPM ends up becoming more expensive because when someone checks out your ad,Instagram will charge you. Since viewing is a passive behavior, it may occur more frequently than people who actively click on ads.

If you want to pay only if the user actually clicks on your ad,CPC is an advantage pricing structure.

Remember, these costs are just average numbers. Many other factors, including your industry and its competitiveness, will affect Instagram advertising costs. Your final advertising fee may be higher or lower than the above figures.

Instagram content budget

Although Instagram advertising costs can be reasonably cut and reduced, but predicting budgets for Instagram organic content can be more challenging.

In view of The competitive nature of Instagram content, you might feel like you need to run a large multinational campaign with a six-figure social media marketing budget to stand out. Fortunately, this is not the case.

Your decision to handle social media marketing internally or outsource it to an agency may determine yourSpend on Instagram organic content.

In other words, it is worth noting that the average daily expenditure of the industry isbetween $200 and $350. For monthly costs, the industry average is about $4,000 to $7,000 – which exceeds the average daily cost that is proportionally increased. These numbers are rough numbers, so don't worry if you have a tight budget.

You are about natureThe budget for Instagram content will depend on the type of strategy you choose to follow. Will you focus on educating your audience with engaging tutorials that require video production? Or will your followers react better to the relevant memes?

Determining what content resonates best with your audience will help you develop organic strategies and develop a realistic budget.

Although it is generally believed that organic content is"Free", but still involves costs (usually related to production).