How to do Web3 user filtering? Blockchain data filtering improves target customer accuracy
In the Web3 era, blockchain applications such as DeFi, NFT, GameFi, and DAO are booming and attracting a large number of global users. For companies that want to carry out Web3 marketing, it is crucial to accurately screen target users. Compared with traditional Internet users, the behavior of Web3 users is more decentralized. They do not rely on traditional social media, but prefer to use decentralized wallets and social platforms (Telegram, Discord) to interact. Therefore, traditional user screening methods are not applicable in the Web3 environment, and must be combined with blockchain data filtering to accurately target target groups.