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existAs RCS (Rich Media Communication Service) gradually replaces traditional text messages and becomes the mainstream communication carrier, bulk marketing has also ushered in a new era of efficiency. Compared with text messages, RCS messages have higher click-through rates, richer content forms, and clearer user feedback. But at the same time, it also puts forward higher requirements for "data preparation before sending".
Most companies areBefore RCS mass distribution, people often focus on content creativity, page design, and button interaction, but ignore the more important basic actions——Target group data cleaning. In a real actual combat scenario, whether it can be sent out, whether it can be seen by users, and whether the system determines an abnormality all depends on the degree of cleaning of the data list.
This article will focus onThe practical process of RCS mass distribution, detailing the necessity, execution logic and implementation tools of target group data cleaning, and combiningdigital planetThe platform’s capabilities help you minimize risks and maximize conversion potential before each mass distribution.
1. What is"Target population data cleaning"? Why is it a necessary action before RCS mass distribution?
so-called"Data cleaning" refers to removing RCS messages from the list before sending them in batches.Invalid, risky, mismatched numbers, only retaining users who truly have investment value. its goal is not"Make the list larger", but "make the delivery more accurate and stable".
existIn the RCS mass sending scenario, the following problems are often caused by lack of cleaning:
lBulk sending failed: Because the number is deactivated or not activatedRCS, device not supported, etc.;
lFrequent user complaints: Due to reaching non-target groups and frequent harassment;
lThe account is restricted or banned by the platform:Due to a high proportion of abnormal delivery;
lA serious waste of budget: Every message has a cost, but invalid numbers have no reward;
lClick-through rate and response rate are low: What is actually reached is not potentially interested users.
in short,Cleaning is the triple guarantee of cost control, compliance delivery and result optimization.
2. What are the core detection dimensions for target group cleaning?
Unlike traditional text messages,RCS involves more technical conditions and behavioral dimensions. A truly deliverable RCS user must meet the following requirements at the same time:
1.RCS support status
Identify whether the user device supportsThe RCS agreement and whether related services can be opened are the most basic thresholds.
2.Communication status validity
Whether the number exists, is accessible, and is in operational status (not down, not empty) affects the message reachability rate.
3.Device and operating system identification
The RCS experience varies greatly on different devices. For example, some Android system versions and below cannot be fully displayed, and iOS users cannot receive RCS messages.
4.activity label
Whether it is a long-term silent user, whether there are behavioral tracks, and whether there are recent interaction records are key references for judging its value.
5.User portrait matching degree
Whether the age group, region, interest tags, terminal type, etc. are suitable for the marketing content determines the possibility of conversion.
6.Risk label identification
If it belongs to the account segment with high incidence of complaints, the account segment with history of ban, or the platform blacklist, it must be filtered in advance.
Digital Planet PlatformIntegrating the above dimensions into a batch detection model supports outputting detection results for thousands of numbers at one time and labeling them accordingly.
3. How to conduct a complete data cleaning process?
a standardThe RCS data cleaning process is recommended to include the following five steps:
Step 1: Organize and import raw data
Unify the collected user number list (such as registration data, activity leads, and diversion lists) into a unified format and import it into the Digital Planet platform.
The platform supports multi-format uploads, and the system will automatically handle primary problems such as duplicate numbers, format errors, and missing fields.
Step 2: Start multi-dimensional detection
chooseIn the "Data Cleaning Before RCS Launch" template, the platform will start multi-dimensional identification including: communication status detection, RCS capability detection, device identification, behavior scoring, and risk filtering.
This process does not require manual intervention, and the system can complete the detection of hundreds of thousands of numbers in a short time.
Step 3: Hierarchical management by tags
After the detection is completed, the system will output the labeled results, such as:
lCategory A: RCS support + active + matching portrait (strongly recommended)
lCategory B: RCS support + moderate activity + partial matching (testable)
lCategory C: RCS is not supported or is silent for a long time (recommended to skip)
lCategory D: blacklist, high-risk numbers (recommended to be permanently removed)
You can export the specified level list according to your needs for subsequent mass distribution orCRM layered follow-up.
Step 4: Synchronize to the mass sending system or customer management platform
Digital Planet supports synchronizing the cleaned list directly to mainstream marketing systems, or throughThe API is connected to your CRM to form a closed loop of delivery.
Step 5: Set up a regular cleaning mechanism
It is recommended that every companyThe list is refreshed every 7 to 30 days to avoid delivery risks caused by fluctuations in user status.
4. Which businesses rely most on target group cleaning?
The high cost of RCS placement determines that it is particularly suitable for precision marketing. The following types of businesses rely heavily on data cleaning:
lFinancial insurance: Involves user identity, compliance, and willingness intensity, which need to be accurately identified;
lEducation and training: The target group is concentrated in specific age groups and regions;
lE-commerce promotions: The conversion window is short and the response rate is high;
lMember activation class: Need to eliminate zombie users and accurately reach active people;
lNotification service class: It is necessary to ensure high reachability rate, low complaint rate, and strong system stability.
These businesses can be accessed on the Digital Planet platform through"Industry cleaning template" can be configured with one click to quickly complete exclusive data cleaning actions.
5. Real case: practice of improving conversion rate of an e-commerce platform
A Southeast Asian cross-border e-commerce platform is recruiting new usersWhen RCS is activated, the SMS number pool is directly used for mass sending in the initial stage. The results show that:
lThe successful delivery rate is only54%
lThe delivery click-through rate is less than2%
lSome accounts have been restricted for a short period of time
After accessing the Digital Planet platform for cleaning, only the37% of high-quality numbers are used for RCS transmission. result:
lDelivery rate increased to94.1%
lClick-through rate doubled to4.6%
lAverage delivery cost reduced31.5%
This change fully illustrates:It’s not that the bigger the list, the better, but the cleaner the list, the more efficient it will be..
6. Conclusion: What really determines the effectiveness of advertising is not the content, but whether you choose the right person.
existIn the RCS era, accurate mass distribution is an "actuarial project" rather than "blind luck". Whether you can judge in advance who is worthy of posting, who will definitely fail, and who is more likely to convert, determines the result of your one-time posting and the fate of your future account.
digital planetCommitted to providing coverage for enterprisesRCS's full-link data cleaning solution helps you understand the true status of users from the source and build a safe, stable, and efficient mass messaging environment.
as you are preparingRCS launch, or if you already have a database of numbers but are unable to judge which ones can be used and which ones are risky, please contact Digital Planet customer service and we will provide you with customized data detection and cleaning strategy suggestions.
Before sending in bulk, clean it first; accurate identification will pay off. Digital Planet helps you send every message to the right person.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq96 6
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official
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