Comparison of customer acquisition methods between WhatsApp and Telegram: How to choose a platform in different

In the overseas customer acquisition scenario,WhatsApp and Telegram are two core platforms mentioned almost at the same time. Many teams will encounter a choice dilemma in actual operations: Should they prioritize using WhatsApp to acquire customers, or should they focus on Telegram? If two platforms are used together, how should the labor be divided?

In fact, the platform itself does not exist"Who is better", the key isWhich one is more suitable for the role of customer acquisition in different business scenarios?.

1. Differences between platforms based on user habits

There are obvious differences in the underlying user habits of WhatsApp and Telegram, which determines how they perform in the customer acquisition stage.

WhatsApp is more of a “strong relationship communication tool”. In many countries, WhatsApp is seen as an alternative to text messages and phone calls. Users use it frequently, but they are also more sensitive to unfamiliar marketing. Once the communication method is inappropriate, it is easy to be ignored or blocked.

Telegram is more focused on “content and community tools.” Users are accustomed to obtaining information through groups and channels, and are more receptive to unfamiliar environments. However, the user structure is relatively complex, and the proportion of cold accounts and zombie accounts is also higher.

therefore,WhatsApp is more suitable for undertakingHigh Intent Customers,Telegram is more suitable forFront-end traffic drainage and screening.

2. Looking at the adaptation scenarios between the two from the customer acquisition path

In the actual customer acquisition process, different platforms are more suitable for undertaking tasks at different stages.

WhatsApp is more suitable for customer acquisition scenarios

lOfficial website and landing page consultation portal

lIn-depth communication after advertising leads

lMaintenance and referral of old customers

lB2B inquiry follow-up

In these scenarios, users often already have certain needs.WhatsApp is more of a “deal tool” than a “net casting tool.”

Telegram is more suitable for customer acquisition scenarios

lSocial traffic drainage and user gathering

lContent-based traffic drainage and long-term cultivation

lScreen potential customers at multiple levels

lTraffic accumulation during cold start phase

Telegram has an advantage in acquiring customers in the early stages, but only if it accepts the rhythm of “screen first, then convert”.

3. Why many teams use the wrong platform

Many customer acquisition results are not ideal. In fact, it is not a platform problem, butThe platform role is used backwards.

Common mistakes include:

luseWhatsApp does large-scale cold traffic

luseTelegram directly accepts high-value transactions

lDo not differentiate between user intentions and mix the two platforms

lFailure to filter account quality resulted in overall decline in conversions

The result is often:WhatsApp is consumed by a large number of cold accounts, and the Telegram group looks lively, but cannot be converted.

4. What is a more reasonable combination usage?

In a more mature customer acquisition system,WhatsApp and Telegram are often not a “choice between two”;Use together before and after.

A common combination path is:

lFor front-endTelegram does user aggregation and filtering

lDetermine user intentions through interactive behavior

lDirect high-potential users toWhatsApp for one-to-one communication

lexistComplete transactions or in-depth follow-up in WhatsApp

This method can effectively reduceWhatsApp’s cold start pressure while avoiding Telegram’s weak conversion problem.

5. The most easily overlooked issues in portfolio customer acquisition

When two platforms are used simultaneously, a key issue is often overlooked:Is the account quality consistent and controllable?.

ifThe accounts imported from Telegram are inactive and unreal. After being transferred to WhatsApp, the conversion effect will also be very poor. On the contrary, if a large number of cold numbers are mixed into the WhatsApp list, the cost of subsequent private messages will be quickly magnified.

Therefore, in multi-platform customer acquisition, pre-screening is more important than platform selection itself.

6. The role of digital planet in platform selection

In actual operations, many teams will use Digital Planet toWhatsApp and Telegram accounts are uniformly tested and screened, and the following judgments are made before acquiring customers:

lDoes the account really exist?

lIs it registered and available?

lWhether it has recent active behavior

lIs there any abnormality or restriction risk?

In this way, it is possible toTelegram is responsible for "screening people" and WhatsApp is responsible for "conversion", instead of letting both platforms bear the pressure of cold accounts at the same time.

When the quality of accounts is controlled, the differences between platforms will become advantages instead of burdens.

7. How to choose priority platforms for different businesses

If it is a business that is more transaction-oriented, has a higher unit price, and has a longer communication cycle,WhatsApp should generally be used as the core customer acquisition platform.

If it is a traffic-oriented, content-driven business that requires a large potential user pool,Telegram is more suitable as a front-end customer acquisition platform.

In most cross-border businesses, using the two together is often more stable than using either platform alone.

If you are actually acquiring customers, yesThe order of use and role division of WhatsApp and Telegram are not clear. You can useDigital Planet Platform Unified detection and screening of accounts at both ends, and use data to determine which accounts are more suitable for entryWhatsApp provides in-depth communication on which ones are more suitable to be cultivated on Telegram, thus making platform selection a clear and controllable matter.

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