Use LINE friend marketing automation to achieve a Southeast Asian holiday promotion that triggers a wave of orders in 3 hours!

In Southeast Asian countries,LINE has become an important communication tool for consumers in their daily lives, especially in Thailand, Japan, Taiwan and other regions. LINE is not only a chat platform, but also an efficient platform for brands to build private domain operations. Instead of manually adding friends one by one and sending discounts in groups, it is better to build an "automated marketing" process so that event messages, coupons, and reminder notifications can be automatically reached based on user behavior, thereby efficiently leveraging an explosion of orders.

This article will combine real cases to explain how a Southeast Asian clothing brand passedDigital planet platform implementationLINE friend marketing automation,existOrder growth exceeded 5 times within 3 hours. The point is howScreen target users, send content in groups, set marketing rhythm, and determine the precise targets based on account status..

Why holiday marketing is necessary"automation"?

During the peak period of holiday marketing, brands often face:

lA large number of users are waiting for notifications and buying opportunities, but customer service and operations cannot manually reply or distribute them.

lThe pace of content distribution cannot keep up with changes in inventory, logistics and activities

lIt is impossible to effectively determine which customers are still online and which users have become silent.

lin large quantities"Group" messages fell into disarray and even triggered LINE's risk control mechanism

want to be inIt is obviously unrealistic to complete the centralized transaction within 3 hours relying solely on manpower. But if we want to "people come without moving, guests will come", we must introduceAutomatic filtering+ Automatic reach + Automatic responsemarketing closed loop.

Digital Planet Assistance: The premise of automated marketing is"filter"

want to achieveAutomated precision marketing of LINE friends must first solve a key problem:Is the customer registered?LINE, is it active and willing to respond?

Digital Planet Platform supports globalSocial account status detection in 244 countries is especially suitable for the Southeast Asian market. It helps brands to "screen" before sending through the following mechanism:

1. Check whether the mobile phone number is registered with LINE

Many advertising investment and official website registered users have not opened it.LINE, through the platform, can quickly identify and eliminate unregistered users to avoid failure to reach them.

2. Determine whether the account is a highly active user

Supports detecting whether the user is nearbyGo online within 7 days or 30 days, with or without interaction records, to help operations focus on reaching truly active people.

3. Risk identification and label management

Automatically identify whether there are issues such as account ban records, complaint history, virtual device usage, etc., protect the security of sending accounts, and add behavioral labels to facilitate group operations.

Practical process: how toComplete a festival blast in 3 hours?

On the day of Songkran Festival in Thailand, a brand used the digital planet platform to communicate withLINE API is deeply integrated and the following process is executed:

Step 1: Prepare user pool and filter account status

passed the previous monthUser mobile phone numbers accumulated through TikTok traffic, official website forms, and LINE communities are imported into Digital Planet, and the system identifies which users have been registered and recently active without risk of account suspension.

The final filtered objects that can be sent are approximately23,000 people, accounting for 78%.

Step 2: Automatically group by behavior tags

lFirst-time registered users (push newcomer gift)

lclose30-day purchase user (push repurchase discount)

lHighly interactive users (limited push time limit)

lReturn to users after being silent (push red envelope reminder)

Each group of users corresponds to a set of exclusive push copywriting and marketing words, and the content is highly customized.

Step 3: Set up automated push rhythm

lNo.Push limited time flash sale information within 1 hour

lNo.Push the social lottery link within 2 hours

lNo.Automatically send "last chance countdown" reminder in 3 hours

The whole process passedThe LINE system operates automatically without manual intervention.

Step 4: Monitor interactive feedback and activate again

For users who have not clicked or responded, after the activity ends"Missed reminders" will be automatically reissued within 12 hours to improve secondary conversion efficiency.

Data Results: The Real Growth Behind Automation

lPush click rate: by daily11.6% increased to 31.2%

lActive user interactions: growth4.3 times

lTotal order volume: increased compared with the previous holiday promotion5.2 times

lThe mass sending account is safe and has no abnormalities, and the complaint rate is lower than0.2%

During the entire activity, the operations team only configured the rules once, and all processes were automatically completed by the system, greatly freeing up human resources.

What scenarios is LINE friend marketing automation suitable for?

In addition to detonating festival activities, Digital Planet+LINE marketing automation solution can also be widely used in the following scenarios:

lNew users are welcome to join the group+Registration guide

lOld users wake up automatically after being silent

lAutomatic return visit reminder after placing order

lAutomatic remediation mechanism for customer service failure

lLive broadcast reservation+ Reminder message push

lPersonalized group marketing campaign settings

These scenarios all requireIt is realized under the premise of "valid users, account security, and clear stratification". Digital Planet's account filtering function just meets these basic conditions.

Conclusion: It’s not about sending too much, but about sending accurately and automatically.

Social platform marketing is becoming more and more challenging"Operational efficiency" rather than "human sea tactics". In the Southeast Asian market, especially in countries where LINE users are the main users, the marketing automation system can only be truly operational if the account status is accurately judged.

The Digital Planet platform is now fully supportedLINE social account detection and label hierarchical management support batch import, account registration and activity identification, adapting to various automated marketing scenarios. Welcome to contact customer service to get a free trial and start the closed-loop intelligent operation of your LINE friends.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official