Is the customer portrait unclear? This Japanese beauty brand used LINE customer portrait analysis to increase repurchase rate by 43%

As private domain marketing becomes the core battlefield for brand growth in Southeast Asia,As the most influential social platform in Japan, Taiwan, Thailand and other markets, LINE is becoming the main base for attracting customers in the beauty, e-commerce, education and other industries. However, many brands still face a major problem when operating LINE friends:Customer portraits are blurred, labels are unclear, and operations cannot be stratified, resulting in low conversion rates and unresponsive content.

The Japanese beauty brand achieved this through the introduction of the Digital Planet platformLINE customer'sBehavior analysis, account screening, tag management and hierarchical communication, in less than a quarter, the repurchase rate increased43%, and the private domain click-through rate increased by 58%. This article will focus on this practical path to launch the key strategies and tool applications of LINE customer portrait analysis.

Why are customer portraitsWhat is the basis for LINE’s private domain operations?

In traditional operational logic, brands often combine allLINE friends are regarded as "users of the same type", and group messages are sent and operated in a unified manner. But in actual scenarios:

lSome customers are paying attention for the first time and are only interested but have not placed an order.

lSome customers have purchased before, but the purchasing frequency is low

lSome customers have just inquired or left investment, and they are interested but have not completed the transaction.

lSome customers are"Silent user", inactive for a long time

If you don’t divide portraits and labels, it means that you will use the same set of copywriting to face people at completely different stages, and the effect will be greatly reduced.

Customer portrait analysis: fromThe whole process from "number" to "operable label"

Digital Planet Platform SupportThe comprehensive screening and labeling management of LINE social accounts is especially suitable for LINE mainstream markets such as Japan, Taiwan, and Thailand, and helps brands conduct portrait analysis in the following dimensions:

1. Whether to register and open a LINE account

Import the mobile phone number into the system to determine whether the user is actually registered.LINE avoids wasting resources on “uncommunicable users”.

2. Is the account active?

The system can identify whether the account has acted in the recent past (login/ messaging, etc.) to help brands screen “highly active users” for promotions and priority access to new products.

3. Integration of user behavior data

Combined with order records, browsing tracks, and interaction frequency, it can be marked"New customers", "repurchasing customers", "high-frequency interactive users", "high-customer single users", etc.

4. Tag management + hierarchical export

The system supports exporting customer data by tags for targeted operations, such as"Silent User Activation Plan", "VIP Customer Exclusive Content", "First Attention Benefits", etc.

The practical path of Japanese beauty brands

The following is a Japanese skin care brandThe process of implementing the Digital Planet customer profiling solution in LINE’s private domain is adapted to the fully automated private domain growth system:

Step 1: Organize the source of original customer mobile phone numbers

Sources includeFollow LINE official accounts, advertising forms, and registered users of the mall.

Step 2: Import Digital Planet in batches to check account status

Automatically determine whether to registerLINE account+ has been actively used in the past 30 days.

Step 3: Tag and create a customer portrait pool

Combined with background data, label each customer such as"High-frequency purchases", "Inactive in the past 7 days", "Only browsing but not purchasing", etc.

Step 4: Push content and benefits according to tags

lDiscount coupons for first time purchasers+ Tutorial

lRepurchasing users push combo packs or new product launches

lSilent users push lightly interactive content (such as skin test questionnaires)

Step 5: Regularly re-screen and update the portrait status

Customer tags are dynamically updated over time, such as once high-frequency but silent customers entering the activation path.

Operational conversion improvement brought about by customer portraits

The brand operations team monitored the following data changes within two months:

lThe message open rate increased from the original26% increased to 41%

lThe user clicks on the product linkCTR increased from 4.7% to 7.6%

lThe repurchase rate of LINE friends increased from 18.9% to 27.1%

lOverall high active tag usersROI increased by more than 60%

Judging from the results, simply doing"Screen number" is important, but with the strategy of "portrait + layering + targeted content", the effect of private domain operations can be truly doubled.

How to implement image tagsMultiple platforms such as WhatsApp and Facebook?

The customer portrait system of Digital Planet Platform is not limited toLINE, also supports synchronization for:

lWhatsApp customer tiered marketing

lFacebook form lead quality judgment

lTikTok private message mobile phone number screening and marking

lInstagram private domain interactive customer analysis

This allows brands to use mobile phone numbers as a unified identity to build a unified cross-channel user portrait system on multiple platforms, thereby achieving true global private domain operations.

Conclusion: Customer portrait analysis is the first line of defense for precision marketing

No matter you are in Japan, Taiwan, Indonesia or Thailand, as long as you want to passTo establish long-term connections between LINE and users, portrait management cannot be ignored. The era of unified mass messaging is over, and sophisticated operations can bring about stronger conversions.

Digital Planet Platform supports globalSocial account detection and customer portrait tag management in 244 countries have been widely adapted to LINE marketing scenarios and are open for free trial. Welcome to contact customer service to obtain access rights and start your LINE precision marketing image upgrade plan.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official