How to find clients on LinkedIn? What are the skills

In the process of foreign trade promotion, there is a social media that needs to attract the attention of enterprises, and that is LinkedIn. Although LinkedIn is not likeFacebook has a huge user base, but LinkedIn, as a business social media, can help companies have the opportunity to directly connect with project leaders, which is undoubtedly a very beneficial marketing tool for companies to develop overseas markets. So what are the skills of LinkedIn marketing? Let’s take a look at Yuncheng Network below.

1. LinkedIn user profile

LinkedIn is the world's largest professional social networking site, with a total of monthly active users of310 million, and 90 million users on the LinkedIn platform are senior executives of companies, of which 63 million hold decision-making positions. More than 20% of Millennials (born between 1982 and 2000) are using LinkedIn, and 11 million of them have some decision-making power. The average user spends 17 minutes per day on LinkedIn, and 2 million posts, articles and videos are published on the platform every day. In addition, there are 17 million opinion leaders and 10 million C-level executives on LinkedIn. This data provides a factual basis for companies to conduct LinkedIn marketing.

2. Tips for LinkedIn Marketing

Use English as much as possiblepc version

Generally not recommended for enterprise useThe app can be used to operate LinkedIn, because the English version of the PC interface has richer functions, companies can conduct LinkedIn marketing according to specific needs, and the app can be used as a daily follower of news.

Add accurate first-degree connections

Companies that have a general understanding of LinkedIn will know that LinkedIn's connections can be divided into first-degree connections, second-degree connections, and third-degree connections. Simply put, first-degree connections are friends of the company, and second-degree connections are friends of the company's friends. Companies cannot send messages directly to each other, and they cannot view the other party's contact information, but you canConnect the other party, send an invitation request to the other party, and you can also check the common friends you have with the other party to make indirect relationship recommendations: third-degree connections are friends of friends of friends, and the types of operations and views are the same as second-degree connections. However, you cannot view the common friends you have with the other party, so you cannot make indirect relationship recommendations, and most of them you cannot send them an application to add friends like the second-degree connections. If you have more than three connections, you need to be a member to view the information. It can be seen that first-degree connections are very critical and directly affect the recommendation and accuracy of second-degree connections and third-degree connections. If you want to add accurate first-degree connections, you can check the other party's information by searching for keywords and then add them.

Profile information must be credible

In social media platforms, the most critical thing for good marketing is the establishment of trust, and the improvement of personal information is the first step. First of all, the avatar should be a real person workplace photo. Secondly, because LinkedIn itself will also be indexed by search engines such as Google, the company's business must be highlighted when filling in the information and keywords should be embedded appropriately. Try to have as rich a resume as possible. If you are a newbie in the workplace, you can make it up or learn from it, but be sure to make it authentic and credible.