How to find customers on LinkedIn? What are the tips

During the foreign trade promotion process, there is a social media that needs to attract the attention of enterprises, that is LinkedIn. Although LinkedIn is not likeFacebook has a huge user base, but LinkedIn, as a business-oriented social media, can help companies have the opportunity to directly connect with project leaders, which is undoubtedly a very beneficial marketing tool for companies to develop overseas markets. So what are the tips for LinkedIn marketing? Let’s take you to learn more about it below.

1. LinkedIn user situation

LinkedIn is the world's largest professional social networking website, with a total monthly active users310 million, 90 million users on LinkedIn are senior executives, of which 63 million account for decision-making positions. More than 20% of millennials (born 1982-2000) are using LinkedIn, and 11 million of them have certain decision-making power. The average user spends 17 minutes on LinkedIn every day, and 2 million posts, articles and videos are posted on the platform every day. In addition, there are 17 million opinion leaders and 10 million C-level executives on LinkedIn. These data provide a factual basis for companies to conduct LinkedIn marketing.

2. LinkedIn marketing tips

Try to use EnglishPC version

Generally not recommended for enterprisesThe app performs LinkedIn operation, because the English version of the PC interface has richer functions, companies can conduct LinkedIn marketing based on specific needs, and the app can be used as daily news attention, etc.

Add accurate connections

Companies who have a general understanding of LinkedIn will know that LinkedIn's connections can be divided into first-class connections, second-class connections, and third-class connections. Simply put, the first-class connections are friends of the company, and the second-class connections are friends of the company's friends. Companies cannot send messages directly to the other party, and they cannot view the other party's contact information, but you canConnect the other party, send an invitation request to the other party, and you can also check which friends you have with the other party to recommend indirect relationships: Third-degree connections are friends of friends, and the types that can be operated and viewed are the same as second-degree connections, but you cannot view which friends you have with the other party, so you cannot recommend indirect relationships, and most of the time you cannot send them an application to add friends to second-degree connections. If you have more than three degrees of connection, you need to open a member to view the information. This shows that the first-time connection is very important, which directly affects the recommendation and accuracy of the second-time connection and the third-time connection. If you want to add accurate connections, you can view the other party’s information by searching for keywords and then add it.

Personal information must be credible

In social media platforms, the most important thing to do a good job in marketing is to establish trust, and improving personal information is the first step. First of all, try to get real-life photos in your avatar. Secondly, because LinkedIn itself will also be included in search engines such as Google, the company's business should be highlighted when filling in the information and keywords should be embedded reasonably. Try to have rich experience. If you are a newcomer in the workplace, you can make it appropriately or learn from it, but be careful to make the editing real and credible.