In the current WhatsApp environment, how to use screen numbers to improve the overall conversion rate
Now doing WhatsApp marketing, the biggest feeling of many teams is that there are more and more numbers, but fewer and fewer people can actually convert. In the past, a large number of mass messages could still produce results. Now, if the quality of the front-end data is not enough, no matter how hard the customer service works and no matter how frequent the mass messages are, it will be difficult to steadily improve the overall conversion rate. Especially in cross-border e-commerce, finance, local services and private domain operation scenarios, more and more teams have begun to put "screening" in front of marketing, instead of waiting to slowly eliminate low-quality users later.