Mobile phone model detection helps user classification and improves global precision marketing efficiency
Mobile phone model detection is an indispensable first step in global precision marketing. Many people still understand precision marketing as superficial screening such as “country”, “language” and “interest tags”. In fact, the device model used by the user is one of the core variables for judging behavioral habits, content preferences and conversion capabilities. A user of an iPhone 14 behaves completely differently from a user of a low-end Android device in browsing the web, opening apps, accepting push notifications, and even the payment process. If these user devices cannot be identified in advance, no matter how precise the marketing strategy is, it may "fall short" due to content loading lags, page jump failures, or unsuitable experience.