Airbnb's business model

1. Target guest level: the "bilateral platform" model

On one side are renters for vacation and business trips (green post-it notes in the chart) and on the other side are renters (yellow post-it notes in the chart).Airbnb designs different value propositions, channels and revenue streams for these two types of customers.

2. Value proposition: Become a "home" for travelers in different cities

Airbnb hopes to become the "home" for travelers in different cities, allowing local residents to serve as hosts, and leading travelers to experience local life. Local residents can also earn extra income by renting space like Chesky and Gabia.

3. Channel: Mainly website

In addition to open website booking,Airbnb's positive reviews will be spread from customers and heard by other potential users.

4. Customer Relations: Operate a "rentaler" community

Gabia is subject to Disney (Inspired by Disney's documentary, he decided to be an "storyboard" for Airbnb users, drawing scenes of doubts travelers and lessors will have before using the platform, their moods when they meet each other and their content of chatting. He discovered that the "key corner" of the whole story is a good "landlord".

therefore,Airbnb began to operate a community of lessors, allowing them to share their experiences with each other, enhance everyone's service capabilities, and explore new products and services from them. When a lessor said, "Travelers care about the neighborhood culture of their place of residence", Airbnb turned around and announced nearby activities simultaneously when renting a house.

5. Income flow: Both customer bases have to pay

To maintain platform profits, both client platforms are charged.

6. Key resources: brand strength and a solid community

So far,Airbnb already has a strong brand power and community and has received support from many investors.

7. Key activities: tap demand and develop new products through community

Airbnb continues to operate the community to tap other service needs and develop new products.

8. Key partners: third-party payment companies, photographers

Airbnb has been working with PayPal and credit card companies for a long time to provide convenient payment pipelines. They also found through experiments that the same room only has different quality of uploaded photos ("bright and clean" and "dirty"), and the occupancy rate of bright people is twice that of the latter, thus increasing local photographers as partners to take photos of each rental room.

9. Cost structure: The most expensive marketing and R&D

Most of the expenses are in marketing activities and technical research and development, but sales cooperation with other units also requires some costs.