How to implement WhatsApp marketing automation? First build a reachable user pool
In the operational planning of many teams, marketing automation is often understood as the upgrade of tool capabilities, such as batch sending, automatic reply, scheduled contact, automatic assignment of customer service and other functions. Tools are indeed important, but what really determines whether automation can run stably is the data foundation. If the reachable object itself is not reachable, no matter how complete the automatic process is, it will just repeat inefficient actions.