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- zalo用户活跃判断
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24
2025-12
Zalo user hot and cold behavior detection method: identifying key indicators of highly interactive accounts
In private domain and localized marketing with the Vietnamese market as the core, Zalo is an inescapable communication platform. However, many teams will encounter a common problem in actual operations: the number of friends is growing, but the interaction has not increased simultaneously. The fundamental reason is that there is no distinction between the hot and cold behavior status of Zalo users, resulting in a lot of energy being spent on low-interaction accounts.
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