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22
2026-05
Acquiring customers for e-commerce in Southeast Asia: How to match WhatsApp private chats, Facebook ads, and TikTok content
东南亚电商这两年越来越卷,很多项目会发现一个问题:单独靠某一个平台,已经越来越难稳定拿结果。TikTok有流量,但不一定能沉淀;Facebook广告还能跑,但成本越来越高;WhatsApp私聊能成交,但前端没人进来又很难做起来。所以现在真正跑得比较稳的项目,基本都不是“单平台打法”,而是把内容、广告和私域串在一起。
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