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Indonesia has always been a very fast-growing social media market in Southeast Asia, especially the Instagram ecosystem. Beauty, skin care, fashion and local lifestyle content have remained highly active for a long time. When many cross-border teams first start working in the Indonesian market, they will focus on advertising, talent cooperation and content production. However, after a period of actual operation, everyone will gradually find that with the same budget, some people can continue to increase the volume, while others always stay at high exposure and low conversion.

- 印尼美妆用户

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Compiling the latest research and identification trends across platforms such as Telegram, WhatsApp, and Line

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