In overseas launch, APP promotion, and private domain operations, iOS and Android users have huge differences in consumption power, advertising feedback, system permissions, and conversion paths. No device layering will cause all-round losses:
Unable to layer delivery, serious budget mismatch and waste
Materials and landing pages are mismatched, resulting in a sharp decline in conversions
Attribution and risk control rules are different, and unified operations can easily lead to pitfalls.
Manual labeling of equipment information results in extremely low batch number screening efficiency.
Unable to build refined user portraits, and no data support for long-term operations
