Cian (Циан) is Russia’s leading real estate platform. Its users include home buyers, renters, real estate investors, local intermediaries, new home developers, home improvement and mortgage practitioners. It is a high-quality channel for domestic building materials manufacturers, decoration service providers, overseas investment institutions, and real estate supporting companies to develop Russian customers. Blindly promoting numbers globally without verifying Cian's registration status will lead to problems such as promotion failure, account risk control bans, and waste of marketing resources.
The proportion of invalid numbers in the original number pool is too high, and customer development has had little effect.
Sending group messages to unregistered users for a long time can easily result in the promotion account being restricted or even banned.
Decentralized marketing resources are deployed across the entire territory, and the cost of acquiring customers remains high.
Manual verification of Cian's registration status is inefficient and misses the golden window for customer expansion.
