Notes on Amazon ban

As an e-commerce platform, Amazon is committed to giving customers a first-class consumption experience and meeting all shopping needs of customers. In order to ensure the rights and interests of sellers and create the ultimate shopping experience, Amazon has set a series of standards. The rules cannot be broken, and the moral bottom line cannot be touched, otherwise you will encounter the risk of being blocked. So, what situation will lead to the store being closed?

one,Product quality leads to banning

Most of the reasons for the ban are related to product quality. Amazon requires sellers to sell high-quality products and do not ignore quality because of price profit and quantity.

1. Imitation and poor quality lead to the ban

If the quality of the products sold by the seller market is poor, or even fake products, Amazon will freeze the seller's account. All serious shortcomings of the product, whether related to functions or design solutions, are not conducive to Amazon's compliance with customer service commitments.

2. Market sales prohibited and limited products

Products that Amazon expressly prohibits selling cannot be displayed on the website, and limited products need to be approved by Amazon before they can be sold. Therefore, sellers must comply with relevant standards and avoid a series of unnecessary hassles.

3. Violation of copyright standards

Amazon will adopt strict countermeasures for sellers who violate current copyright policies. Copyright products cannot be sold without the permission of well-known brands, nor can they apply brand trademarks in violation of regulations.Logo and other profits.

4. No verification was obtained

Many products require verification from authoritative departments before they can be sold on Amazon. For example, when selling medical devices, small toys, etc., you need to obtain documents approved by relevant units.

If the seller is planning to sell risky products on Amazon, products that have hidden dangers to health, safety and surrounding natural environment will be announced.When listing, you need to respond accurately to related issues. In addition, sellers also need to submit other documents such as security data analysis tables, exemption tables, etc.

2. Delivery issues lead to banning

1. Delivery delay time

Amazon has set corresponding metric values ​​for sellers, one of which is to require the seller to maintain the delayed delivery metric values.4% below, in other words, among the 100 order information, there are only 4 order information that can delay shipment. If this total number exceeds this seriously affects the user's feelings.

In addition, if the product is damaged, it will lead to negative reactions. Sellers should be careful to choose freight logistics partners.

2. Frequently cancel cooperation

Sometimes, due to some unique situations, sellers are likely to cancel customer order information, but if they are often cancelled, Amazon will take certain effective measures for the seller's account, because the cancellation of cooperation also affects the purchaser's consumption experience. Sellers must ensure that their inventory is abundant and that the freight logistics provider is reliable.

3. The account ban caused by comments

Customer reviews determine the fortune of Amazon's business processes. Whether you can win depends on the quality of the reviews.

1. The total number of negative evaluations

If there are too many negative reviews for the product, Amazon will take action. A bunch of negative reviews indicate problems such as product quality and delivery. Amazon also doesn't want customers to buy products with malicious and negative reviews everywhere.

2. Lack of communication with customers

Excellent sellers have been proactive in negotiating orders and solving their problems. If sellers continue to delay responding to customer questions, speak rudely or basically do not interact with customers, then Amazon and customers will exclude it. Excellent customer service is a sign of a good company.

3. Purchase Amazon reviews

Commonly known as browsing praise, this is also Amazon's restriction. Sellers cannot purchase reviews, nor can they give discounts or give gifts to receive five-star reviews. Amazon has set strict standards to ensure the authenticity and effectiveness of evaluations and prohibit sellers from manipulating evaluations.

4. Violate the issuance manual

Listing requires the ability to absorb, inventive and sufficient content to promote customers to purchase products. More importantly, product information needs are completely transparent and real, and all personal behaviors that defraud customers will be punished.

1. Failure to follow the product web page standards

Violating the relevant publication standards for Amazon article titles, outlines, photos, etc. will be banned. There are some standards that discourage sellers fromListing presents advertising materials, uses pornographic or offensive content, and publishes connections that tend to be outside the site. Sellers must comply with this standard when creating Listing.

2. Give fraud or false information

When customers purchase products, they expect to obtain products and outline contradictions. If sellers pretend to be advanced in product quality and other aspects in order to better increase sales, resulting in an increase in negative reviews, Amazon will take effective countermeasures.

5. Other illegal operations

In addition to some of the above reasons, there are other factors that will cause the seller to be blocked from Amazon accounts, including but not limited to the following points:

1. No compliance with Amazon UPC requirements

Sellers who plan to conduct business processes on Amazon need to useUPC, this encoding is indispensable and can be used as a product identifier to help Amazon track product performance. Usually, the incorrectness of the seller making on this includes not purchasing the code from a reasonable and legal way, etc. If the code is not paired, the seller will be banned.

2. Actual operation of several accounts

Normally, sellers only operate one Amazon account. If the seller tries to create several accounts with the same information, it will be checked by Amazon and freeze all accounts.

3. Listings that hold other sellers hostage

HostageListing is selling its own products under the original Listing. This is not just an irresponsible personal behavior, but also violates Amazon's current policies.

4. No reasonable information was given during the opening account period

Most of this phenomenon occurs with new sellers because when starting an account, there is no reasonable information, such as incorrect financial institutions or tax information.

Pay attention to the fact that the submitted information is indeed, otherwise there is a risk of being banned.

If the first offender is banned, then you only need to serve and not continue to behave in your past personal behavior and follow everything"Amazon Standard" is generally or can be repaired. But if it is peak period, it is much more difficult to appeal after the account is blocked than usual, and the actual operation of the seller may avoid risk compliance management is considered a lasting solution.