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WhatsApp business accountIt looks similar to an ordinary account, can chat, and can post pictures. Many people think there is no difference at first glance. But in fact, once you start doing customer communication, batch contact or enterprise operations, you will find that the functions, permissions and application scenarios of the two are quite different.
Many overseas marketing, customer service, and telemarketing teams are starting to useBefore WhatsApp, everyone would encounter the same problem:Which one should be chosen?WhatsApp business account, or continue to use a regular account? This article will explain in detail their functional differences, usage differences, identification methods, and how to distinguish them in actual operation.
The basic definitions of WhatsApp business accounts and ordinary accounts are different
WhatsApp business accountIt is a version specially designed for enterprises, and its official name is"WhatsApp Business" aims to enable companies to communicate with customers more professionally, while also having the ability to display corporate identity, connect to automated systems, and provide structured services.
Ordinary accountJust what everyone usually downloadsThe kind of WhatsApp App that is registered with a mobile phone number. Its functions are mainly chatting and suitable for individual users to communicate, but it lacks the functional support needed for enterprise operations.
The two accounts look similar in interface, but the user experience is completely different, especially in batch communication, customer service efficiency and brand display.
WhatsApp business accounts can display corporate identity, but ordinary accounts cannot
when you useWhen a WhatsApp business account sends a message, the other party can see not only the mobile phone number in the chat interface, but also theCompany name, company profile, address, website link, business hours and other information, these contents automatically pop up on the chat page to enhance the credibility of the account.
Ordinary accounts do not have these display functions. They only display nicknames and mobile phone numbers, and they can easily be mistaken by users for unfamiliar contacts or personal promotions.
For companies that need to improve conversion rates and reduce blocking rates,The identity display function of WhatsApp business account is a must.
WhatsApp business accounts support automation functions, while ordinary accounts can only be operated manually
If you have multiple customers who need to respond at the same time and want to maintain a consistent and professional response, then you must useAutomatic replies, quick replies, welcome messages and other functions for WhatsApp business accounts. These features can automatically send a welcome message when a customer first contacts you or set up quick answers to frequently asked questions.
Ordinary accounts cannot be automated, and all responses need to be entered manually, which is very inefficient and not suitable for corporate customer service or telemarketing.
And forThe WhatsApp business account connected to the API can also realize functions such as CRM system synchronization, automatic mass sending, and automatic reminders for customer follow-up, which is an important support point for large-scale operations.
WhatsApp business accounts are more stable and more suitable for long-term operations
In terms of account stability,WhatsApp Business Account has a higher fault tolerance mechanism. In particular, commercial accounts that have been certified by the official API have higher sending quotas and lower account closure risks, and are suitable for large-scale message push and structured marketing.
The message sending frequency of ordinary accounts is limited. Excessive sending, being reported by multiple people, frequent network switching, etc. may lead to account ban.
Therefore, after testing the waters with ordinary accounts in the early days, many companies will choose to switch toWhatsApp business account to establish your own exclusive customer communication channel.
How to determine whether an account isWhatsApp business account?
Many users want to know how to quickly identify aIs the WhatsApp account a normal one or a business account? In fact, it can be judged from several aspects:
Check whether the company name and company information are displayed on the chat information page. if can seeThe "Business Information" field indicates that it is a WhatsApp business number.
Check whether the other party’s account name is automatically displayed. The ordinary account is the remark name or nickname saved by the user, while the business account is displayed by official certification.
Observe whether the other party has set up business hours, address, website and other display information. These fields are unique to business numbers.
If you have a large number of numbers and want to determine the account type, you can use the Digital Planet Number Screening and Detection System to quickly identify whether these numbers areWhatsApp business account.
Batch identification using Digital PlanetWhatsApp business account is more efficient
If you are doing customer data management, or want to filter out corporate users among a group of target customers, you can automatically identify them through the Digital Planet platform.
After importing the numbers, the system will determine the account type of each number and identify whether it is a registered business number., and can also determine whether the account has avatar, nickname, business information and other fields for further screening.
The detection results output by Digital Planet can be directly used for marketing system access, customer hierarchical management,Scenarios such as B2B lead screening are indispensable pre-actions for enterprises to communicate accurately.
Which scenarios are definitely recommended?WhatsApp business account?
Not everyone needs to useWhatsApp business account, but if you fall into the following business scenarios, using a business account will be obviously more appropriate:
You need to create multiple accounts for customer service or sales communication
You want to show your company’s identity through your account and enhance customer trust.
You have multiple customer service agents handling conversations in the background at the same time, requiring message synchronization and transfer.
You need automated functions to improve efficiency, such as welcome messages, robots, quick replies, etc.
you plan toSystem-level integration of WhatsApp with CRM or marketing systems
In these cases, using ordinary accounts is not only inefficient and risky, but also affects the overall customer experience.
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