Practical Guide to Batch Screening of Zombie Accounts: Quickly Eliminate Invalid WhatsApp Accounts
DoEveryone in WhatsApp marketing knows that a bigger list does not mean better results. Many lists are filled with so-called “zombie accounts”—people who have signed up for WhatsApp but almost never use it, with no real interactions or any signs of activity. They are like an abandoned city, taking up space but worthless.
If you don’t clean up these zombie accounts, it will not only slow down the efficiency of mass distribution, but also make you misjudge the market reaction and waste a lot of time and money.
what isWhatsApp zombie account?
zombie numberrefers to those who have registeredWhatsApp, but there is no working account. They are often characterized by:
lHas never been online or has been online for a very long time
lNo message interaction records
lMostly for batch registration of virtual devices
lUsually accompanied by abnormal avatar and nickname settings
These accounts may seem large in number, but they are completely worthless for marketing and may even affect the overall delivery quality.
Why do we need to batch screen zombie accounts?
1.Save resources
Every message sent to the zombie account is an invalid consumption. Bulk screening allows every dollar to be spent on the right people.
2.Improve conversion rates
After removing zombie accounts, the remaining accounts on your list are potential real users, and the response rate will naturally increase.
3.Reduce the risk of risk control
Frequent mass messaging to zombie accounts and invalid accounts, easy to triggerWhatsApp’s risk control mechanism. Cleaning up the list can reduce the chance of your account being restricted.
Batch screening of zombie accounts3 core methods
Method 1: Detect the latest online time
Use the batch detection tool to read the account's recent online records. For a long time (such asAccounts that have not been online for more than 180 days can be directly marked as zombie accounts.
Method 2: Identify virtual device characteristics
Many batch-registered virtual device accounts will have similar data structures, such as empty avatars, irregular nicknames, empty status, etc. Special attention should be paid to such accounts during detection.
Method Three: Interactive Behavior Analysis
You can use past group sending or message data to mark accounts in batches that have no reply records for a long time.
Things to note during the screening process
lDon’t delete it all at once
Some accounts that have not been online for a long time may be your old customers. It is recommended to group them separately for wake-up activities.
lUpdate the list regularly
Batch screening is not a one-time task. It is recommended that everyGet tested once every 1-2 months.
lCombined with activity level
The list can be divided into four categories: high activity, medium activity, low activity and zombies to facilitate subsequent accurate delivery.
Case: From invalid list to accurate database
A merchant that sells cross-border household products found that after using the batch screening tool, there were35% are zombie accounts. After they eliminated the zombie accounts, the remaining lists were grouped into two groups and distributed in groups with personalized words. As a result, the response rate increased from the original 5% to 12%, and the order conversion rate nearly doubled.
Tools make screening more efficient
It is almost unrealistic to manually determine whether an account is a zombie account, especially when the list contains tens of thousands or even hundreds of thousands. Batch detection tools can:
lSupports importing large numbers at one time
lAutomatically detect online time and data integrity
lMark zombie accounts in batches
lDirectly export a clean list for subsequent delivery
Digital Planet’s Zombie Number Screening Advantages
If you don't want to spend time studying the detection logic,digital planetCan help you quickly complete batch screening:
lworldwideWhatsApp zombie account detection
lAutomatically sort by activity
lSupport batch import and export
lFast detection and accurate results
Register for Digital Planet now, and you can also receive exclusive gold coin benefits for new users, and additional bonuses for recharging, making your list management costs lower and more effective.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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