How to create WhatsApp customer portrait? A practical
As private traffic systems and social marketing become more and more data-driven,Customer portrait constructionhas becomeThe core tool in the WhatsApp channel to increase conversion rates, increase customer lifetime value, and optimize message push strategies.
But many companies still face a key problem:Customer information on WhatsApp is too fragmented, how to create customer portraits? Which data dimensions can support precise stratification and operations?
Traditional e-commerce can make portraits through transaction records.SaaS can tag based on system behavior, while in WhatsApp, users only access the system through their mobile phone number.Information such as gender, age, interests, and purchasing preferences cannot be seen, resulting in confusing customer classification, vague push strategies, and blunt follow-up skills..
This article will combine practical experience with the help ofDigital Planet Global Number Screening PlatformDimension identification capabilities provided to dismantle it for youA complete path to build WhatsApp customer portraits, and a set of operational, implementable, and scalable portrait systems.
WhyWhatsApp needs customer portraits?
Customer portraits are not only"Label" is what you use for hierarchical reach, mass posting arrangement, message rhythm control, and conversion path design.Basic basis.
Specifically, the quality of the portrait depends on the following things:
lWho do you message?(Target crowd identification)
lWhen will it be sent? How often?(Time strategy development)
lWhat kind of content is more likely to be clicked?(Content Preference Management)
lHow to prioritize customers?(Customer service assignment and ranking)
lHow to build a remarketing pool?(Cold account reactivation and multiple contacts)
No portraits, all action"Mongolian", with portraits, every contact is "calculated".
The core reason why WhatsApp portraits are difficult to create
WhatsApp does not provide complete advertising audience data like Facebook and Google, nor is it like traditional e-commerce platforms that can directly capture users' browsing, additional purchases, and purchase behaviors. Its information source itself is very "light".
Common ways to build failure portraits include:
lOnly rely on chat history to tag: Data is sparse, labels are single, and reusability is poor.
lForcefully import data from external systems: Inconsistent structure, disconnected behavior and identity
lCompletely manual labeling: Low efficiency, large subjective error, difficult to copy
lUse unstructured platform identification methods: The results are difficult to import into the system and difficult to automate processing.
At this time, you need to use someone who canProfessional platform for identifying multi-dimensional data using mobile phone numbers, fillThe structure of the WhatsApp portrait message is blank.
Digital Planet: How to build it“Data-supported” WhatsApp customer portrait?
Digital Planet Global Number Screening PlatformNot only can you determine whether a number is registeredWhatsApp also offers multipleLabel fields that can be used for portrait construction, supporting systematic, standardized, and batch-outputable image recognition capabilities.
Core supported fields include:
1.Is the number registered?WhatsApp
Whether you are socially active or not is the starting point for customer portraits.
2.User activity level (high/medium/low)
Based on the system model, it is helpful to determine whether it is long-term online, high-frequency interaction, or low activity status."Response possibility".
3.country of belonging/area
The system automatically identifies the country, language area, and cultural circle where the user is located, and supports"Regional portraits" or geographical groupings.
4.Operator type and number segment category
The judgment is based on the physical operator, virtual segment, and code receiving segment, which reflects the user's reliability and authenticity.
5.Use recommended levels
Combining behavioral trajectories, system characteristics and risk history, markLabels such as "Recommended use/Use with caution/Recommended exclusion" are used for behavioral risk management.
Suggestions for building customer portraits (5 steps)
Based on the data results provided by Digital Planet, you can quickly establish a preliminary customer portrait system through the following five steps:
Step 1: Pull infrastructure fields
Export the following fields from Digital Planet: registration status, activity level, country, operator, recommended usage level.
Step 2: Unify encoding and clean null values
Convert all fields uniformly into identifiable labels (e.g."Registration: Yes/No", "Activity: High/Medium/Low"), eliminate empty numbers and format error numbers.
Step 3: Group and label as needed
Group according to business goals, such as grouping by country, stage by activity, and customer service priority by usage recommendations.
Step 4: ImportSCRM or social system
Import profile-tagged customer data into yourImplement automatic hierarchical responses in SCRM, social CRM, customer pool or API push system.
Step 5: Dynamically update behavior tags
Combined with subsequent interaction records, clicks, and response status, behavioral tags are continuously added to build a customer life cycle management system.
Examples of WhatsApp customer portrait implementation scenarios
1. Identification and classification of mobile phone numbers on advertising landing pages
Combine the country and activity fields to determine whether the traffic is a high-intent user.
2. Customers are automatically grouped before importing into CRM
The label field can be used directly asCRM grouping rules improve customer management efficiency.
3. Formulate mass messaging strategy
Based on the activity level and country, set different frequencies and content paths to increase click and interaction rates.
4. Customer service resource configuration reference
High-value customers are prioritized and assigned to real-person customer service for follow-up, while cold accounts are maintained by robots.
5. Building groups and remarketing plans
High activity+Country matching users can be pulled into the seed group, and other users can set up reactivation plans.
Why is digital planet portrait recognition more stable and faster?
lData standardized output: The structure fields are unified and adapted to be imported into mainstream systems.
lAutomatic risk judgment+behavior recognition:Manage user value and account risk at the same time
lHigh efficiency in batch operations: Rapid identification of millions of data, saving time and effort
lStrong global adaptability:support244 country number segments to meet multi-language and multi-regional business portrait grouping
lsupportAPI call and manual operation dual mode: Easy to embed in platforms, registration systems, and customer service tools.
WhatsApp customer portrait is not a “high-end” operational concept, but a set of concepts that can truly bringImproved conversion stratification, response efficiency, and delivery accuracyfloor-standing tool chain.
useDigital Planet Global Number Screening Platform, quickly build your ownWhatsApp customer base profiling system turns scattered mobile phone numbers into valuable user assets that can be layered, called, and transformed.
digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:
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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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