A new way to operate LINE’s community: Use tag management to build a closed loop

In Japan, Thailand, Taiwan, etc.In LINE's mainstream market, more and more brands regard communities as a key node in private domain operations. However, as the number of users continues to increase, the efficiency of relying solely on mass messaging, manual replies, and single-point communication with customer service is quickly reaching its peak. If you want to truly improve the quality of operations, you must transition from "group members" to "customer pools" and upgrade from "information broadcasting" to "tag management."

This is exactlydigital planet platformCore values ​​in LINE community operations: Convert community members intoStructured, hierarchical and operable customer assets, to achieve accurate content push, conversion rhythm control and long-term maintenance of activity.

After the community fission, the difficulties have just begun

Many brands have rapidly increased their popularity through fission activities, gift-giving interactions, etc.LINE community has a large number of people, but the problems that come with it are also very real:

lThere is no way to tell which members are active customers and which are silent spectators

lGroup messages are folded, ignored, and complained about, resulting in frequent account risk control

lThe same user enters the community from multiple channels, causing duplication and wrong posting problems.

lCustomer service follow-up depends entirely on"Memory + manual", automatic reflow cannot be done

On the surface, the crowd seems to be growing, but in factThe proportion of high-quality users continues to decline, operational pressure is increasing.

How digital planetLINE community operations “reduce costs and increase efficiency”

Digital Planet platform supports batch importLINE community member’s mobile phone number, executeRegistration status detection, activity identification, risk account investigation, tag management exportand other multi-dimensional operations, core functions include:

1. LINE account registration status detection

Identify whether the member’s mobile phone number has been registeredLINE filters non-registered users in advance to improve subsequent reach rates.

2. Activity identification in the past 7 days/30 days

Determine whether a user is an active member of the community, identify silent users and formulate activation strategies.

3. Risk user filtering mechanism

Identify complaint numbers, frequently change device users, and virtual accounts to avoid group messages being blocked and the main account being restricted.

4. User tag marking and export

Combine interactive behaviors, joining paths, keywords of interest, etc. to tag, such as"Highly active interactors", "potential ordering customers", "active cold-responding users", etc. are convenient for batch push.

Scene dismantling: How to use tags to build a closed loop of community operations?

Take a Taiwanese chain health food brand as an example.The LINE community management process is as follows:

Step 1: Collect social phone numbers

Draw traffic into the group through group activity codes, official website pop-ups, lottery activities, etc., and collect mobile phone numbers and user sources.

Step 2: Import the Digital Planet platform to filter account status

filter out"Registered + active + low-risk" members serve as the main customer group that can be converted.

Step Three: Behavioral Analysis+ Tag

Combining the frequency of interaction after joining the group, whether to participate in activities, whether to actively consult, and whether to receive coupons, add a personalized label.

Step 4: Push in batches

lright"Highly active + unconverted" users push product experience activities

lright"Medium active + consumed" users push membership upgrade plan

lright"Silent users" push lottery and welfare activation plan

Step 5: Regularly re-screen the status of community members

Export user status updates every two weeks, and dynamically adjust label grouping to avoid mistaken contacts and information waste.

Through this mechanism, the brand successfully reduced the activity level of individual groups from28% increased to 54%, and the monthly repurchase rate increased by 31%.

What types of companies are LINE community operations suitable for?

digital planetLINE community screening + tag management solution is widely adapted to the following industries:

lE-commerce brand: Screen active users before holiday promotions and make key push notifications

leducational institution: Organize different course promotions into groups according to interests

lchain restaurant: Make regional discount notifications based on store location and consumption frequency

lCross-border overseas enterprises: combineUnified customer portrait management on WhatsApp and LINE dual platforms

lMedical beauty: Accumulate high-net-worth female customers and target activation activities to participate

as long as you are passingLINE's customer communication can transform groups from "fragmented lists" into "accurate assets" through the digital planet.

Conclusion:The LINE community is not about “collecting people” but about “categorizing”

The essence of group chat is not about the number of people, but whether you can find the right person to talk to. The ability of tag management will determine whether you can identify customers who can be converted from a group of people and build your private moat.

The Digital Planet platform is now fully supportedLINE community member screening and tag management support account identification, behavior stratification, and batch import and export in 244 countries around the world. Welcome to contact customer service to get a free trial, so that your LINE community can truly become a long-term customer pool for the brand.

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